The Yogi Adityanath government is planning to set up a ‘Toy City’ along the Yamuna Expressway in the state.
The decision to speed up the planning came a day after Prime Minister Narendra Modi batted for a local toy industry in his radio programme “Mann ki Baat’.
Uttar Pradesh does not have an established toy industry as such though toys from Jhansi have been included in the “One District One Product’ scheme.
Additional Chief Secretary MSME, Navneet Sehgal, said that around 70 entrepreneurs have shown interest in setting up toy units in the state. “We have even prepared a basic draft proposal for the same and are now working towards setting up a toy city,” he said.
Sources said that the state government would provide subsidised land under the MSME provisions and also make arrangements for the raw material needed for the toy industry.
The toy industry in the country is worth about Rs 10,000 crore and according to the International Market Analysis, Research and Consulting Group, Indian participation in the global toy industry is merely 0.5 per cent.
In the Indian market, the locally made toys account for merely 12 per cent. The majority of the toys are imported from China and other countries.