Xiaomi Unveils its first offline store ‘Mi Home’ in India

Xiaomi Mi Store

Bengaluru, May 11: Chinese smartphone maker Xiaomi on Thursday finally unveiled its first ever Mi Home store in India. Mi stores are Xiaomi’s exclusive offline retail stores that allow Mi fans to experience and purchase Xiaomi’s latest products under one roof.

India, where Xiaomi has emerged as the second largest smartphone seller and recorded a turnover of $1 billion in 2016, is the fourth country after Hong Kong, China and Singapore to have an exclusive offline store.

The first Mi Home store in Bengaluru in India, which will open to public from 20th May, will house Xiaomi’s range of products already available in India (online) including smartphones, power banks, headphones, fitness bands, air purifiers as well as other ecosystem products launched in India. Xiaomi plans to open 100 Mi Home stores across India in the next two years.

Upcoming Mi Home stores will be located in other metro cities such as Delhi, Mumbai, Hyderabad and Chennai.The company has a target of opening 100 such stores across the country in the next two years. Selected Mi Home stores will also have an additional zone where fans can experience the larger Xiaomi portfolio.

In addition to Mi Home stores, Xiaomi will continue to expand its offline presence with retailers and distributors in the country through its Direct to Retail (DTR) model, which will help Xiaomi to maintain price parity between products sold across both its online and offline channels.

WeForNews Bureau

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