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Will slow supply dampen Apple’s iPhone X dreams in India?

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New Delhi, Oct 31: After facing a lacklustre response to iPhone 8 and iPhone 8 Plus globally, including in India, Apple has now placed its bet on successful delivery of “super premium” iPhone X that aims for a scheduled arrival on November 3.

In the past few days, several media reports have claimed that Apple is facing a huge supply gap primarily for two reasons: difficulties in assembling the new facial identification software and 3D camera, and “off the charts” pre-orders for iPhone X after the Apple fraternity didn’t make the expected beeline for iPhone 8 and 8 Plus.

The scenario suggests that people will have to wait long before they can grab an iPhone X. Analysts have already warned that the stock on hand is scarce, owing to constrained supply of key iPhone X components. The advanced depth-sensing camera system in iPhone X requires parts that only a few manufacturers can produce.

The iPhone X, which marks the 10th anniversary of the device, costs Rs 89,000 for a 64 GB model and Rs 1.02 lakh for the 256 GB variant.

According to Tarun Pathak, Associate Director, Mobile Devices and Ecosystems, Counterpoint Research, supply issues will have three main implications for Apple.

“Either the demand for iPhone X will shift to subsequent quarters or some part of the demand will be absorbed by iPhone 8 series if supply is delayed for long. In both the cases, it won’t have much impact on Apple as its user base will remain within the iOS ecosystem,” Pathak told IANS.

However, there is another scenario – where an Android premium user who wishes to shift to iPhone X decides instead to upgrade within the Android ecosystem due to unavailability of iPhone X.

“In that case, it will be an opportunity lost for Apple. However, in India where the super-premium segment (above Rs 50,000) is just 1.2 per cent of the market and with small user base, we don’t think it will have a major impact on Apple in terms of volumes,” Pathak said.

iPhone X brings a different design and an almost full-OLED (edge to edge) screen display.

“Many users who are on iPhone 6 and 7 for the past two-three years are eagerly waiting to upgrade to the entirely new 10th anniversary iPhone, which should help bring good demand for this new device,” Navkendar Singh, Senior Research Manager at IDC India, told IANS.

Earlier, smartphone users in India cited lack of innovation and high prices for holding their decision to buy iPhone 8 and 8 Plus. Apple made iPhone 8 obsolete in a matter of minutes by announcing iPhone X with advanced features, they said.

“iPhone X will certainly help drive good volumes for Apple, more so after a very tepid and weak demand for iPhone 8 series,” Singh noted.

Apple has announced international warranty for iPhones bought from outside India.

“A large number of users will try to get their hands on the device from countries with lower pricing. Having said that, the only dampner for the demand can be supply issues that Apple is facing,” Singh added.

Ming-Chi Kuo, famed Apple analyst with KGI Securities, said earlier this week that it’s likely Apple “won’t repeat” the supply and production struggles it experienced with iPhone X with the new 2018 models.

“Shipments of the 2018 iPhone models will arrive on time and in stable supply during the late Q3 of 2018,” Kuo said.

Retailers in India who have seen huge iPhone X pre-orders are keeping their fingers crossed for the stocks to arrive before November 3, and also keep the stocks coming on to meet soaring demand.

“Considering that Apple enjoys a huge aspirational value and premium positioning, iPhone X will do well in the Indian market. The high price will not deter consumers from paying huge premium for Apple products,” Singh told IANS.

People normally upgrade iPhones in September/October but owing to the launch of iPhone 8 and iPhone X at the same time, they waited for X this time instead of upgrading to iPhone 8.

“The buyback offer from Reliance Jio will also help customers purchase iPhone X. Given the supply chain issue Apple is facing, Indian customers expect to face issues related to availability in the initial few weeks,” Satish Meena, senior Forecast Analyst, Forrester Research, told IANS.

IANS

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HCL launches app dedicated to Indian classical music

Called “HCL Music”, the app is available for both Android and iOS users.

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New Delhi, June 22 (IANS) There is some good news for Indian classical music lovers as HCL has launched a free music app dedicated to catering to their taste in music.

Called “HCL Music“, the app is available for both Android and iOS users, HCL said in a statement.

The app features recordings of live performances from legendary artists, high quality studio recordings featuring maestros, forgotten collections of legends and an assortment of crowd sourced music by young and aspiring artists.

The app houses a collection of Indian classical music across genres including Hindustani, Carnatic and fusion music, HCL said, ading that the aim is to make the app the largest ever repository of classical content and also give upcoming artists a platform to showcase their talent.

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Facebook launches free version of ‘Workplace’ for NGOs

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San Francisco, June 21: Making inroads into the non-profit segment, Facebook has launched a free version of its enterprise communications app ‘Workplace’ to make work better, smarter and faster for charities and non-governmental organisations.

Named “Workplace for Good”, the app would donate work-essential mobile, video, communication and collaboration tools free of charge to organisations like World Wildlife Fund, United Nations Children’s Fund (Unicef) and more.

“We’re giving ‘Workplace for free’ to non-profits and staff at educational institutions globally, so they can build meaningful communities and create change around the world,” Annette Gevaert, Head, Workplace For Good, Facebook, wrote in a blog post late on Wednesday.

Additionally, the app also comes integrated with tools like “OxBot” which is a jargon-busting bot that provides a link to internal sources of information, increasing accessibility options.

“We’re also renewing our commitment to #ImpactCloud, a coalition of technology companies including Workplace, Salesforce, Box, Okta and Microsoft, working together to help accelerate digital transformation and impact for humanitarian and disaster relief organisations,” Gevaert added.

IANS

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‘Twitter Media’, a new home for publishers, is here

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San Francisco, June 20: In an apparent attempt to get close to publishers, Twitter has launched “Twitter Media” — a website dedicated to helping small publishers get the most from its platform.

Kay Madati, Global Vice President and Head of Content Partnerships officially introduced the new site.

“With Facebook disappointing publishers for the last few years Twitter saw an opportunity, and now it’s launching ‘Twitter Media’, a website dedicated to helping small publishers get the most from its platform,” tech website WeRSM reported late on Tuesday.

“Twitter Media” would feature best practices from content publishers across Twitter, curated by Twitter’s news, sports and entertainment partnerships teams.

The micro-blogging site said that “Twitter Media” will be updated regularly with case studies and success stories and will also feature a blog to help publishers stay up-to-date with tools for publishers.

The website would also include information about new products and features designed specifically for content publishers and there would be an easy-to-navigate help section curating answers to the most common questions Twitter gets from content publishers.

IANS

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