Mumbai, July 4: The makers of Jab Harry Met Sejal are opting for unique marketing strategies for their forthcoming film. After the release of five mini trails, nd the first song ‘Radha’, which has become a chartbuster. They recently dropped yet another peppy song from the film titled, ‘Beech beech mein’.
The second song from the film was released last night. And guess what? King Khan and Anushka went to a club in Mumbai to shake a leg to it among their fans. A video of them dancing to the song went viral on Twitter last night where the two are seen wearing the movie merchandise.
— Red Chillies Ent (@RedChilliesEnt) July 3, 2017
This club song will make you want to put on your dancing shoes immediately. The uber cool song, featuring Shah Rukh and Anushka has been composed by Pritam and voiced by Arijit Singh.
At several occasions, the visuals of Beech Beech Mein remind us of Shah Rukh Khan’s popular disco song from Kal Ho Na Ho titled It’s The Time To Disco, especially when SRK is dancing with Anushka. The lyrics of the track penned by Irshad Kamil perfectly embody director Imtiaz Ali’s penchant for making a statement and then leaving it Beech Beech Mein (i.e., incomplete), which appears to be a habit of his that is recurrent in most of his movies (most notably in Rockstar and Tamasha, more on that later).
Pritam manages to pull all the right chords once again. Arijit Singh has finally gone past his arena of heartbreaking songs to croon this party number with full on masti. Shalmali Kholgade and Shefali Alvares do a fab job, especially at the higher notes of the song.
‘Jab Harry Met Sejal’, directed by Imtiaz Ali, is the story of two people who are in search of an engagement ring.
Imtiaz Ali’s directorial Jab Harry Met Sejal is produced by Red Chillies Entertainment. The romantic comedy will showcase Anushka for the first time in the role of a Gujarati girl named Sejal Jhaveri while Shah Rukh plays a Punjabi guy named Harinder Singh Nehra.
The jodi was first seen together on screen in Rab Ne Bana Di Jodi, which released in 2008.
Jab Harry Met Sejal is all set to release on August 4.