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Twitter to open transparency centre, label political ads

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San Francisco, Oct 25: In a bid to increase transparency on its platform, Twitter has announced to publicly disclose all ads — including political and issue-based ads — and the identity of who bought them.

In the wake of Russia’s alleged use of social media platforms to interfere with the 2016 US presidential election, two Democratic senators introduced last week the “Honest Ads Act”, a bill which requires tech companies like Facebook, Google and Twitter to disclose political ads purchased on their platforms.

“In the coming weeks, we will launch an industry-leading transparency centre that will offer everyone visibility into who is advertising on Twitter, details behind those ads, and tools to share your feedback with us,” Twitter posted late on Tuesday.

The transparency centre will show all ads that are currently running on Twitter, including “Promoted-Only” ads, how long ads have been running and ads targeted to you as well as personalised information on which ads you are eligible to receive based on targeting.

People can also report inappropriate ads or give negative feedback for every ad running on Twitter, whether the ad targets them or not.

“To make it clear when you are seeing or engaging with an electioneering ad, we will now require that electioneering advertisers identify their campaigns as such. We will also change the look and feel of these ads and include a visual political ad indicator,” Twitter said.

Twitter has already turned over to the US Senate 201 profile names of accounts associated with alleged Russian effort to meddle in the presidential election last year.

The move came after critics said that the tech giant was not taking the congressional probe seriously enough.

Twitter was also criticised for reportedly deleting tweets and other user data useful to investigators looking into Moscow’s suspected manipulation of the social media service during the 2016 election.

The Senate has invited Twitter, along with Facebook and Google, to a public hearing set for November 1.

“We will make new updates first in the US and then roll them out globally. We look forward to engaging with Members of Congress and other key stakeholders on these issues as the legislative process continues,” Twitter posted.

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HCL launches app dedicated to Indian classical music

Called “HCL Music”, the app is available for both Android and iOS users.

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New Delhi, June 22 (IANS) There is some good news for Indian classical music lovers as HCL has launched a free music app dedicated to catering to their taste in music.

Called “HCL Music“, the app is available for both Android and iOS users, HCL said in a statement.

The app features recordings of live performances from legendary artists, high quality studio recordings featuring maestros, forgotten collections of legends and an assortment of crowd sourced music by young and aspiring artists.

The app houses a collection of Indian classical music across genres including Hindustani, Carnatic and fusion music, HCL said, ading that the aim is to make the app the largest ever repository of classical content and also give upcoming artists a platform to showcase their talent.

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Facebook launches free version of ‘Workplace’ for NGOs

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San Francisco, June 21: Making inroads into the non-profit segment, Facebook has launched a free version of its enterprise communications app ‘Workplace’ to make work better, smarter and faster for charities and non-governmental organisations.

Named “Workplace for Good”, the app would donate work-essential mobile, video, communication and collaboration tools free of charge to organisations like World Wildlife Fund, United Nations Children’s Fund (Unicef) and more.

“We’re giving ‘Workplace for free’ to non-profits and staff at educational institutions globally, so they can build meaningful communities and create change around the world,” Annette Gevaert, Head, Workplace For Good, Facebook, wrote in a blog post late on Wednesday.

Additionally, the app also comes integrated with tools like “OxBot” which is a jargon-busting bot that provides a link to internal sources of information, increasing accessibility options.

“We’re also renewing our commitment to #ImpactCloud, a coalition of technology companies including Workplace, Salesforce, Box, Okta and Microsoft, working together to help accelerate digital transformation and impact for humanitarian and disaster relief organisations,” Gevaert added.

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‘Twitter Media’, a new home for publishers, is here

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San Francisco, June 20: In an apparent attempt to get close to publishers, Twitter has launched “Twitter Media” — a website dedicated to helping small publishers get the most from its platform.

Kay Madati, Global Vice President and Head of Content Partnerships officially introduced the new site.

“With Facebook disappointing publishers for the last few years Twitter saw an opportunity, and now it’s launching ‘Twitter Media’, a website dedicated to helping small publishers get the most from its platform,” tech website WeRSM reported late on Tuesday.

“Twitter Media” would feature best practices from content publishers across Twitter, curated by Twitter’s news, sports and entertainment partnerships teams.

The micro-blogging site said that “Twitter Media” will be updated regularly with case studies and success stories and will also feature a blog to help publishers stay up-to-date with tools for publishers.

The website would also include information about new products and features designed specifically for content publishers and there would be an easy-to-navigate help section curating answers to the most common questions Twitter gets from content publishers.

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