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Twitter does amplify social exercise

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If you have ever rise up for a social issue, you must have bend to social media to treasure more support.

Now a University of Pennsylvania study has said that ‘slactivists’, or those, ‘liking’ and ‘sharing’ your posts indeed play a great role in mobilising support.

They are the people who tint their Facebook profile pictures with the French flag to support Parisians, or pink to get behind Planned Parenthood. They sign online petitions, share activist videos, and re-tweet celebrities who take a political stand.

Some dismiss them as ‘slacktivists’, but the new study finds that these peripheral players actually play a critical role in extending the reach of social movements – even doubling them.

Led by Professor Sandra Gonzalez-Bailon from University of Pennsylvania and Pablo Barbera from New York University, the study analysed millions of tweets surrounding a few specific social protests: the 2013 Gezi Park protests in Turkey, and the 2012 United for Global Change campaign.

Using location data embedded in the tweets, the researchers were able to differentiate between the people who were physically at a protest site versus those who were spreading the message from afar.

They also looked at the senders’ networks to construct a model of how information flowed and spread during the protest.

“The study helps advance our understanding of the role of Twitter in protests, something that has been hotly debated.

Some critics have been passionately against the idea that Twitter plays any substantial role in social movements,” Gonzalez-Bailon said.

During the Arab Spring protests, it became quite clear that Twitter in fact does play a significant role in modern protests, with some observers even seeing it as the key instrument for organising any modern protest.

“Of course social media doesn’t push you to risk your life and take to the streets, but it helps the actions of those who take the risk to gain international visibility,” Gonzalez-Bailon added.

wefornews bureau

Business

Zuckerberg refuses to bow down, expects advertisers to return ”soon”

American food company Chobani, drug maker Pfizer and software major SAP were among the latest brands pulling who joined Coca Cola, adidas, cleaning supply firm Clorox, Conagra (the maker of Slim Jim, Duncan Hines and Pam), fast food chain Denny’s, Ford and Starbucks to pull their ads from the platform.

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Facebook CEO Mark Zuckerberg

San Francisco, July 2 : As hundreds of companies halt advertising on Facebook and Instagram, Its CEO Mark Zuckerberg is confident the brands would soon return on the platform.

According to a report in The Information, Zuckerberg told employees he was reluctant to bow to the threats of a growing ad boycott, saying “my guess is that all these advertisers will be back on the platform soon enough.”

“We”re not gonna change our policies or approach on anything because of a threat to a small percent of our revenue, or to any percent of our revenue,” he apparently told the employees, according to the report on Wednesday.

Of the 25 largest spenders on Facebook ads, only three companies Microsoft, Starbucks and Pfizer have confirmed pause ads on Facebook.

As Facebook ad boycott by more than 400 brands officially began on Wednesday, the social networking giant said it was getting better at removing harmful content and that the platform does not in any way profit from hate speech.

Writing an open letter to address concerns of advertisers, Nick Clegg, Facebook’s Vice President of Global Affairs and Communications on Wednesday said that “platforms like Facebook hold up a mirror to society”.

“I want to be unambiguous: Facebook does not profit from hate,” said Clegg, who is a former Deputy Prime Minister of the United Kingdom.

The call to boycott ads on Facebook started after the social networking giant decided to allow controversial posts by US President Donald Trump to stay up.

Facebook said that when it finds hateful posts on Facebook and Instagram, it takes a zero tolerance approach and removes them.

Facebook saw its market cap eroded in billions as more big brands boycotted its platform against the unchecked spread of hateful and disinformation on its platforms.

American food company Chobani, drug maker Pfizer and software major SAP were among the latest brands pulling who joined Coca Cola, adidas, cleaning supply firm Clorox, Conagra (the maker of Slim Jim, Duncan Hines and Pam), fast food chain Denny’s, Ford and Starbucks to pull their ads from the platform.

Facebook’s digital advertising accounted for more than 98 per cent of the company’s nearly $70 billion in revenue last year.

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India

Indians download many apps, time now to upload some: IT Minister

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ravi-shankar-prasad

New Delhi, July 1 : Giving a clear signal for greater support to startups working towards enriching the digital universe, Information and Technology Minister Ravi Shankar Prasad said on Wednesday that while Indians download a lot of apps from Google Play Store and Apple App Store, it is time to upload some.

His comments came in the backdrop of India banning 59 Chinese apps, including TikTok and UC Browser.

Taking part in a virtual event to mark five years of the “Digital India” initiative, the IT Minister encouraged Indian entrepreneurs to make products for the world.

“You know you have a supportive government. If any of you need any concrete help, do reach out,” he said, addressing the startup community in the country.

Moderated by YourStory Founder and CEO Shradha Sharma, the event also saw the participation of Paytm Founder and CEO Vijay Shekhar Sharma, Udaan Co-Founder Sujeet Kumar and InMobi Founder and CEO Naveen Tewari, among others.

Tewari said that the decision to ban 59 Chinese apps may open up a once-in-a-lifetime opportunity for entrepreneurs to make India the fourth major digital hubs of the world, after the US, China and Russia.

Talking about how “Digital India ” helped the country cope with Covid-19 challenges, the IT Minister said that “85 percent of the IT industry was working properly even in the face of severe Covid-19 restrictions”.

The IT Minister said that India is looking to tap the opportunities provided by Blockchain and Artificial Intelligence in a variety of sectors including health and agriculture.

“I think implementation of Blockchain can lead to more meaningful e-governance,” he said.

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Tech

OnePlus” affordable smartphone brand ”Nord” to arrive first in India

In India, users can log on to Amazon.in and click on the Notify Me button to stay updated on OnePlus Nord.

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OnePlus 8 series

New Delhi, June 30 : Putting months of speculations to rest, Chinese smartphone maker OnePlus on Tuesday said its new product line in the affordable segment will be known as OnePlus Nord and the first device under the new line will be available in India and Europe.

Earlier speculations suggested that the affordable OnePlus smartphone could be called OnePlus Z or OnePlus 8 Lite.

OnePlus said that the Nord product line follows the company”s new global business strategy, which includes introducing new products at more affordable price segments.

The new product line also addresses feedback from OnePlus” growing community of users, who have shown a strong desire for a more affordable smartphone that incorporates OnePlus” flagship-level product and user experience standards.

“Launching the OnePlus Nord product line marks the beginning of an exciting new chapter for OnePlus. The ”Never Settle” spirit is centered around sharing the best technology and products with the world, but it is also about challenging ourselves and going beyond our comfort zone,” Pete Lau, Founder and CEO of OnePlus, said in a statement.

“We are immensely proud of our flagship products and will continue to create more tech-leading flagships for our users. Now we are excited to share the OnePlus experience with even more users around the world through this new product line.”

A select number of users in North America will also get a chance to experience the new device through a highly limited beta program after launch, OnePlus said.

In India, users can log on to Amazon.in and click on the Notify Me button to stay updated on OnePlus Nord.

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