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Twitter announces 1st worldwide video relay

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New Delhi, Aug 9: Twitter on Wednesday announced the world’s first creator-based video relay which will feature more than 24 hours of continuous content from nearly 40 creators across the globe — including seven prominent personalities from India.

Named as #EveryCharacterMatters, the video relay will hit Twitter from 7.30 a.m. in India on Thursday and will begin in Sydney on top of the iconic Sydney Harbour Bridge.

In India, Radio Jockey Malishka Mendonsa (@MyMalishka) will explore hidden parts of Mumbai live on Twitter and YouTuber Anisha Dixit aka Rickshawali (@rickshawali) will share a video of herself being remote controlled by her fans’ tweets for the entire day.

Blogger Nandita Iyer (@SaffronTrail) will poll her fans with #TwitterTadka — a Periscope show where she will ask people to pick a dish via the poll results which she will cook live.

Tech expert Ashwin (@c4etech) will broadcast live tech reviews as requested by fans on Twitter while TV journalist Jatin Sapru (@jatinsapru) will broadcast live interviews with some of India’s top women cricketers taking Twitter users on tours inside their homes.

Lyricist Shirley Setia (@shirleysetia) will share some new lyrics and compose a new song live on Twitter and singer Akasa Singh (@akasasing) will conduct a live Q&A with her fans on Twitter.

Content from Indian creators will begin at 3 p.m. on August 10 and will showcase creators from the world of travel, lifestyle, food, technology, sports and music.

“The #EveryCharacterMatters initiative is a perfect example of how fans and artists can collaborate and connect on Twitter.

“We can’t wait to see what kind of crazy, hilarious, important and diverse stories we get during the #EveryCharacterMatters video relay,” said Keya Madhvani, Head of Music Lifestyle Partnerships, Twitter India, in a statement.

The creator-based video relay is the next stage of a creator-centred campaign that was first conceived in India in 2016 to celebrate local creators and users in a week-long live showcase.

The content created for the video will range from musicians collaborating with their fans on their next track, creators showing the world what makes their city special, and expression about important issues through spoken word.

IANS

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HCL launches app dedicated to Indian classical music

Called “HCL Music”, the app is available for both Android and iOS users.

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New Delhi, June 22 (IANS) There is some good news for Indian classical music lovers as HCL has launched a free music app dedicated to catering to their taste in music.

Called “HCL Music“, the app is available for both Android and iOS users, HCL said in a statement.

The app features recordings of live performances from legendary artists, high quality studio recordings featuring maestros, forgotten collections of legends and an assortment of crowd sourced music by young and aspiring artists.

The app houses a collection of Indian classical music across genres including Hindustani, Carnatic and fusion music, HCL said, ading that the aim is to make the app the largest ever repository of classical content and also give upcoming artists a platform to showcase their talent.

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Facebook launches free version of ‘Workplace’ for NGOs

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San Francisco, June 21: Making inroads into the non-profit segment, Facebook has launched a free version of its enterprise communications app ‘Workplace’ to make work better, smarter and faster for charities and non-governmental organisations.

Named “Workplace for Good”, the app would donate work-essential mobile, video, communication and collaboration tools free of charge to organisations like World Wildlife Fund, United Nations Children’s Fund (Unicef) and more.

“We’re giving ‘Workplace for free’ to non-profits and staff at educational institutions globally, so they can build meaningful communities and create change around the world,” Annette Gevaert, Head, Workplace For Good, Facebook, wrote in a blog post late on Wednesday.

Additionally, the app also comes integrated with tools like “OxBot” which is a jargon-busting bot that provides a link to internal sources of information, increasing accessibility options.

“We’re also renewing our commitment to #ImpactCloud, a coalition of technology companies including Workplace, Salesforce, Box, Okta and Microsoft, working together to help accelerate digital transformation and impact for humanitarian and disaster relief organisations,” Gevaert added.

IANS

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‘Twitter Media’, a new home for publishers, is here

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San Francisco, June 20: In an apparent attempt to get close to publishers, Twitter has launched “Twitter Media” — a website dedicated to helping small publishers get the most from its platform.

Kay Madati, Global Vice President and Head of Content Partnerships officially introduced the new site.

“With Facebook disappointing publishers for the last few years Twitter saw an opportunity, and now it’s launching ‘Twitter Media’, a website dedicated to helping small publishers get the most from its platform,” tech website WeRSM reported late on Tuesday.

“Twitter Media” would feature best practices from content publishers across Twitter, curated by Twitter’s news, sports and entertainment partnerships teams.

The micro-blogging site said that “Twitter Media” will be updated regularly with case studies and success stories and will also feature a blog to help publishers stay up-to-date with tools for publishers.

The website would also include information about new products and features designed specifically for content publishers and there would be an easy-to-navigate help section curating answers to the most common questions Twitter gets from content publishers.

IANS

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