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Travellers moving on from selfie to welfie: Survey

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workout selfie

New Delhi, Sep 15: Taking inspiration from celebrities, young travellers are now more likely to upload sweaty workout selfie (welfie), reveals a survey.

The survey, conducted by online accommodation booking website Hotels.com, stated that young travellers are swapping beaches and beers for welfies. It also shows that the rise of the ‘activacation’ is due to ‘fitfluencers’, read a statement.

Young holidaymakers are now more likely to upload a photo of them engaging in outdoor sports (15 per cent) than a swimwear shot (10 per cent).

The survey of 8,400 adults across 28 countries, was carried out by OnePoll between March 31 to June 21.

Indian travellers admit that they use exercise to meet new people (38 per cent) and explore new places from an alternative perspective (29.8 per cent). Wanting to keep a jolly mood through the vacation (55 per cent) and keeping a check on holiday weight (32.7 per cent) also ranked highly as reasons for workout motivation.

Many Indian holidaymakers are happy to give up top-notch food (75.6 per cent), relaxing (61 per cent), sightseeing (36.6 per cent) and even alcohol (15.3 per cent) to get their fitness fix on vacation.

While men seek to take part in extreme physical activities on vacation, such as boxing (17.2 per cent), beach hiking (36.6 per cent) and wakeboarding (19.9 per cent), the majority of Indian women are opting for holistic wellness holidays with meditation (53.2 per cent), laughter yoga (40.3 per cent) and pilates (45.8 per cent) topping the activacation agenda.

Jessica Chuang, Hotels.com Director, Regional Marketing Greater China, SEA and India, said: “Fitness options are now so important that millennials are choosing hotels based on how they’ll help them keep fit on vacation – and hotels are really upping their game.”

WeForNews Bureau

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Indian fashion student bags international award

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Ashita Singal
Ashita Singal

New Delhi, Oct 12: Indian fashion design student Ashita Singhal has won the 2018 Global James McGuire Business Plan Competition Award for her business concept titled ‘Paiwand, a fashion company that upcycles textile waste from fashion designers and turns it into designer fabrics and clothing.

Dhawan, a postgraduate fashion design student of Indian fashion design institute Pearl Academy, received $25,000 as prize money to set up her business.

With ‘Paiwand’, Singhal aims to develop a collaborative movement which will transform social and environmental standards in the fashion industry. The term ‘Paiwand’ means patchwork and Dhawan’s model will have a process which will create sustainable, quality work for its artisans.

Outshining 14 graduate teams and 16 undergraduate teams from different countries to bag the top spot, Singhal was lauded by the selection committee, for her entrepreneurship skills, passion for sustainability that was reflected in her work, good communication skills and business acumen.

Under Singhal’s business-to-business model, textile waste is collected from different fashion brands, design houses and artisans; cleaned and up-cycled to create a new fabric through the hand weaving process. The fabric is then sold back to the design houses and brands, which is further used by them to create a sustainable range for their clientele.

This is the second time in the last seven years that a student from Pearl Academy has won this award. In 2015, Kartik Verma, a Fashion Business Management student bagged this coveted award.

Singhal has thanked her faculty members for playing a crucial role in her success.

“Mentors were pivotal in fostering my deepening, life-long devotion to sustainability. The mentorship provided me with great insights for business research and helped me in building the business plan for McGuire. This award is a recognition of the efforts that I have put into this project and a confirmation that I am working in the right direction.”

Nandita Abraham, President, Pearl Academy, said: “Ashita’s’ award is an acknowledgement of the fact that sustainable design can help change the world. I am proud of Ashita and her super set of mentors who have brought laurels to our country”.”

IANS

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Get festive look right with silver oxidised jewellery

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silver oxidised jewellery

New Delhi, Sep 27: The much-awaited festive season is just around the corner and no celebration is complete without the ethnic silver oxidised look. It is versatile, unique and can be worn with western and Indian wear.

Jagrati Shringi, Chief Technology Officer and Chief Marketing Officer, Voylla, has a few tips:

* The pretty one: Pair a statement ear-cuff with a striking pendant necklace and a plain kurta.

* Pom-pom power: If you are planning to add a dash of youthful magic to your jewellery collection, pom-poms are your go to accessory. The ‘pom-poms on jewellery’ trend is fast catching up with trendy fashionistas.

Shweta Kumar Bembey, Head Beauty Boutique Category at AVON, also has some suggestions:

* Statement piece: Want to leave a lasting impression at your festive, office or family functions? All you need to do is pair up your outfit with a statement neckpiece and you’re good to go. Jazz up this look further by letting your gorgeous hair open.

* Bohemian beauty: If you are looking to nail the boho chic trend, this multi-layered piece is a definite must-have for you. Wear it for a fun evening out or for festivities and be the centre of attention.

IANS

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India, Pakistan share similar tastes, sensibilities: Designer Khadija Shah

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New Delhi, Sep 27 : Pakistani designer Khadija Shah, whose label Élan is making an India debut, finds both the neighbouring countries sharing the same taste and sensibilities along with similar culture and identities. She says she planned to bring the brand to India as it has received a love from here.

“India is a country with tastes and sensibilities very similar to Pakistan. We share similar culture, history and identities. Over the years, Élan has received a lot of love from India, from some getting in touch with us for couture and bridal wear, to others reaching us in markets like Dubai and Singapore for our ready to wear collections.

“To bring Élan to India was always the natural next step and I am happy to find we’re on our way to realizing that,” Shah told IANS in an email.

Established in 2006, Élan earned early success because of its intricately detailed and luxurious evening and bridal wear. After gaining popularity for its couture creations, the brand began to produce luxury prêt-a-porter, and is now known for its aesthetic, versatile silhouettes and detailing.

In addition to these lines, the brand also produces a range of unstitched fabrics, both within Pakistan and abroad.

Élan is coming to India through Vesimi, Dubai’s multi-designer store.

How important is the Indian market for the brand?

“As we look at international expansion and exploring markets, India remains one of the most prominent and relevant avenues for us. The fact that our ethos is very similar, and the population five times that of Pakistan, our attraction is obvious.

“Élan has lines catering across the spectrum from the very top to those more affordable to the masses and that gives the brand a lot of potential in a place like India which has a thriving and aspirational middle class and a finely attuned upper segment,” said Shah, who acquired her love for designing from her mother who used to design for family and friends for as long as she can remember.

After graduating from a college in London, Shah returned to Pakistan and initially started off by helping her mother with her work. Her mother, however, only did it as a hobby as she was busy with a lot of other work, whereas Shah wanted to pursue it on a much larger scale.

Their current plan is to establish a strong and consistent presence in India.

“I think it is very important to develop a contact point with customers, and that is what our immediate focus is. Once we have achieved that, we will work towards expanding and growing,” said Shah.

And will there be fashion week participation soon?

“Many a times I have been invited to participate. However, it has not come through as yet fundamentally due to prior commitments, timing issues and customs barriers. However, I would love to showcase a collection in India in the future,” said Shah.

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