New York, July 31: Gift makes everyone happy and if you want to make the recipient really satisfied, get the same thing for yourself too, suggests new research.
“If you are faced with buying a gift for somebody, and you’re uncertain if they’re going to like it, maybe you instead find something you would like for yourself,” said one of the researchers Evan Polman, Professor at University of Wisconsin-Madison in the US.
“Then buy the recipient the same thing,” Polman added.
According to a study, if you want to make the gift recipients happy with a present then got the same present for themselves.
The researchers called it “companionising”.
“The fact that a gift is shared with the giver makes it a better gift in the eyes of the receiver,” Polman said.
“They like a companionised gift more, and they even feel closer to the giver,” Polman added.
Hundreds of participants in the study rated how likable, thoughtful and considerate the gifts if the attached card included a message like, “I hope you like the gift. I got myself the same one too!”
Gifts such as staplers, umbrellas, wool socks and headphones got high scores.
“We were inspired originally by things like friendship bracelets, where two people would have two things that kind of make up a whole,” Polman said.
For the companionisation effect to work giver and receiver of gift did not have to be close friends or relatives .