New Delhi, April 28: Information and Broadcasting Minister Smriti Irani said the intervention of digital media has ensured that a journalist is not the last word on the narrative, adding consumer can now question and challenge the reporter or the editor on the “efficacy of the information”.
Addressing the 69th valedictory session of Development Journalism Course at the Indian Institute of Mass Communication, Irani said “Things have changed from the time when the editor had the last word on the narrative. Now consumer also decides on the narrative and asks about the source of information. In this age of data exploding from every nook and corner, many would google every piece of information, and therefore, it is important to be credible”.
Meanwhile referring to a 2017 survey, the Union Minister stated the video consumption in rural areas was set to grow in future.
“An average Indian spends 200 minutes a day on mobile apps and 65 percent of video consumption in our country is only from rural areas and is slated to grow further. In this scenario, the media and entertainment industry should think about what new things can be offered to the consumers,” the release quoted her as saying.
Irani also inaugurated National Media Faculty Development Center on the IIMC Campus on the eve. She launched ECHO Newsletter, Samachar Madhyam and Communicator magazines.
In her speech, the Minister stressed on developing communication at the grassroots.