Connect with us

Sports

Super Bowl ad for Ram trucks using MLK speech draws fire

Published

on

Ram Super Bowl commercial

A Ram truck ad that used a speech by Martin Luther King, Jr., is drawing some backlash.

The ad shows people doing service-oriented tasks set against audio of King’s speech, which urges people to be “great” by serving the greater good rather than being successful. It was supposed to highlight the volunteer program Ram Nation.

But it was criticized by viewers and ad experts alike for forging too tenuous a connection with the civil rights hero.

On Twitter, most people expressed the idea that using King’s speech to “sell trucks” crossed a line between a heartfelt message and exploiting emotions just to push a vehicle.

“They pushed it over the edge,” said Kelly O’Keefe, a professor at Virginia Commonwealth University’s Brandcenter. “You wanted to root for it because the cause is good, but it just didn’t end up fitting the brand, so you ended up feeling a little bit manipulated.”

“The use of MLK to promote Ram trucks strikes many people as crass and inappropriate,” said Tim Calkins, a marketing professor at Northwestern University.

Watching at home, some viewers expressed distaste for the ad as well.

“I liked being reminded of Martin Luther King’s speech (but) I’m not sure it was fitting for a truck commercial,” said Kimberly Stites, who was watching the game in Gretna, Nebraska. “I would have liked it better if they had said something like, ‘This reminder of all that we can be brought to you by ….”‘

Fiat Chrysler said in a statement that it worked closely with the King estate on the ad.

The firm managing King’s intellectual property, Intellectual Properties Management, said in a statement that it approved the ad because it embodied King’s philosophy.

The ad is not the first one to use a King Speech. Telecom Alcatel used King’s “I Have a Dream” speech in an ad that was also approved by IPM.

That ad shows King giving his most famous speech to an empty Mall in Washington D.C. to illustrate the idea that “before you can touch, you must first connect.”

Source : Associate Press

Continue Reading
Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *

Entertainment

Ranbir Kapoor to host prelude to IPL Finale

Published

on

Ranbir kapoor

New Delhi, May 21: Bollywood star Ranbir Kapoor will host a two-hour prelude to the Indian Premier League (IPL) finale. Others joining the celebrations will include Salman Khan, Jacqueline Fernandes, Kareena Kapoor Khan and Sonam Kapoor Ahuja.

Cricket Finals…Party Toh Banti hai will be followed by the VIVO IPL 2018 grand finale on Star India Network on 27 May.

Fans have so far been enjoying the commentary in six languages – Hindi, English, Tamil, Telegu, Bengali and Kannada. In an attempt to reach out to more cricket enthusiasts across India, Star Pravah and Asianet Movies will carry Marathi and Malayalam broadcasts respectively for the first time in IPL history.

The Marathi language broadcast will have Madhuri Dixit-Nene and Swapnil Joshi joining the celebrations. The prelude will see a melange of performances and fun-filled interactions with celebrities. Additionally, actors Ravi Dubey , Gaurav Sareen, Aakriti Sharma and Deshna Dugad will amplify the entertainment quotient of the finale.

The Dugout on Star SAill continue to cater to core cricket fans, giving a predictive and prescriptive analysis will be Dean Jones, Scott Styris, Anil Kumble, Kumar Sangakkara, Darren Sammy, Brett Lee and Mike Hesson.

IANS

Continue Reading

Sports

IPL 2018: Chennai’s win over Punjab sends Rajasthan Royals into playoffs

Published

on

CSK IPL

Pune, May 21: Chennai Super Kings knocked out Kings XI Punjab from the play-offs race of the Indian Premier League (IPL), outplaying them in the last league match by five wickets here on Sunday.

In order to qualify for the play-offs, Punjab had to win this game by 53 runs or more but the visitors failed in doing so and thus got knocked out of the play-offs. With this result, Rajasthan Royals became the fourth team to progress to the next stage with 14 points. Sunrisers Hyderabad, Kolkata Knight Riders and Chennai are the other three teams.

Put in to bat, Chennai bowlers did a fantastic job to bundle out Punjab for 153.

After that, Suresh Raina (61 not out), who played sensibly throughout the innings and Deepak Chahar (39) along with other batters helped Chennai to complete the chase in the 19/1 overs. Chennai got off to a bad start, losing opener Ambati Rayudu (1) in the second over. After adding 24 runs to the total with new batsman Suresh Raina (61 not out), opener Faf du Plesis (14) also departed in the fifth over. In the same over, Sam Billings (0) was also sent packing by Ankit Rajpoot.

After five overs, Chennai were reeling at 27/3. Harbhajan Singh was sent up the order. The move also paid little as the off-spinner scored 19 runs in 22 balls which included two boundaries and one six. But in the 11th over, Harbhajan was dismissed by Ravichandran Ashwin. New Batsman Deepak Chahar (39) and Raina then joined hands and forged a crucial 56-run partnership to steady the Chennai innings. But just when things seemed good in the middle, Chahar was sent back to the pavilion by Ashwin in the 17th over when scoreboard was reading 114.

Unperturbed by the fall of wickets, Raina kept on playing sensibly and completed his half century. New Batsman and skipper Mahendra Singh Dhoni (16 not out) then joined Raina in the middle and completed the proceeding with ease.

Earlier, a quickfire lower order cameo by Karun Nair helped Kings XI Punjab post a modest 153. Coming into bat when Punjab were in a spot of bother at 76/4 in the 12th over, Nair plundered 54 runs off 26 balls to breathe life into the innings. The right-hander produced an exciting display of power hitting, smashing three boundaries and five towering sixes.

The Chennai bowlers came out all guns blazing at their adopted home ground to bundle out the visitors for a modest total. Lungi Ngidi was the wrecker-in-chief for the yellow brigade with stunning figures of 4/10 from his four overs.

Brief scores: Kings XI Punjab: 153 all out in 19.4 overs (Karun Nair 54, Manoj Tiwary 35; Lungi Ngidi 4/10) vs Chennai Super Kings:159/5 (Suresh Raina 61 not out; Ankit Rajpoot 2/19)

IANS

Continue Reading

Sports

IPL 2018: Delhi knock out Mumbai from play-offs

Published

on

delhi chennai ipl

New Delhi, May 21: Delhi Daredevils ended Mumbai Indians chances of qualifying for the Indian Premier League (IPL) play-offs with a 11-run victory at the Ferozshah Kotla here on Sunday.

Chasing a target of 175 runs, Mumbai were all out for 163 in 19.3 overs.

Sandeep Lamichhane, Harshal Patel and Amit Mishra took three wickets each for Delhi.

Brief scores:

Delhi Daredevils: 174/4 in 20 overs (Rishabh Pant 64, Vijay Shankar 43 n.o.) vs Mumbai Indians: 163 in 19.3 overs (Evin Lewis 48; Sandeep Lamichhane 3/36, Harshal Patel 3/28, Amit Mishra 3/19)

WeForNews

Continue Reading
Advertisement

Most Popular