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Super Bowl ad for Ram trucks using MLK speech draws fire

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Ram Super Bowl commercial

A Ram truck ad that used a speech by Martin Luther King, Jr., is drawing some backlash.

The ad shows people doing service-oriented tasks set against audio of King’s speech, which urges people to be “great” by serving the greater good rather than being successful. It was supposed to highlight the volunteer program Ram Nation.

https://youtu.be/nsNMvgLq1LU

But it was criticized by viewers and ad experts alike for forging too tenuous a connection with the civil rights hero.

On Twitter, most people expressed the idea that using King’s speech to “sell trucks” crossed a line between a heartfelt message and exploiting emotions just to push a vehicle.

“They pushed it over the edge,” said Kelly O’Keefe, a professor at Virginia Commonwealth University’s Brandcenter. “You wanted to root for it because the cause is good, but it just didn’t end up fitting the brand, so you ended up feeling a little bit manipulated.”

“The use of MLK to promote Ram trucks strikes many people as crass and inappropriate,” said Tim Calkins, a marketing professor at Northwestern University.

Watching at home, some viewers expressed distaste for the ad as well.

“I liked being reminded of Martin Luther King’s speech (but) I’m not sure it was fitting for a truck commercial,” said Kimberly Stites, who was watching the game in Gretna, Nebraska. “I would have liked it better if they had said something like, ‘This reminder of all that we can be brought to you by ….”‘

Fiat Chrysler said in a statement that it worked closely with the King estate on the ad.

The firm managing King’s intellectual property, Intellectual Properties Management, said in a statement that it approved the ad because it embodied King’s philosophy.

https://youtu.be/SlbY1tGARUA

The ad is not the first one to use a King Speech. Telecom Alcatel used King’s “I Have a Dream” speech in an ad that was also approved by IPM.

That ad shows King giving his most famous speech to an empty Mall in Washington D.C. to illustrate the idea that “before you can touch, you must first connect.”

Source : Associate Press

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KKR lose to CSK, chances of qualifying for playoffs recede

Jadeja’s unbeaten 31 was laced with two fours and three massive hits into the stands. For KKR, Chakravarthy and Cummins bagged two wickets each.

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Jadeja

Dubai: Ruturaj Gaikwad’s scintillating 53-ball 72 and by Ravindra Jadeja’s unbeaten 31 off 11 handed Chennai Super Kings (CSK) a six-wicket win over Kolkata Knight Riders (KKR) in a nail-biting finish in the Indian Premier League (IPL) on Thursday.

The win helped CSK take their points tally to 10, but the Mahendra Singh Dhoni-led side remains at the bottom of the eight-team competition. KKR, despite the loss, hold the fifth spot with slim chances of making to the playoffs.

Chasing the 173-run target, CSK, who suffered a mini middle-order collapse, were 143/4 wickets at the end of the 18th over. However, Jadeja’s heroics ensured his side a morale boosting win.

CSK started the proceedings cautiously with opener Shane Watson (14) and Ruturaj Gaikwad, adding 44 runs in the initial six overs. Just when they touched the 50-run mark, Varun Chakravarthy (2/20) dismissed Watson.

Ambati Rayudu (38) and Ruturaj steadied the ship with a 68-run partnership, helping CSK cross the first three-digit mark in 12 overs.

Pat Cummins (2/31) finally came with some relief for his side as the Aussie quick sent back a good looking Rayudu in the 14th over.

Chakravarthy further jolted CSK when he castled Dhoni (1) in the next over before Cummins’s sent back a well-settled Ruturaj to help KKR make a comeback in the contest. Ruturaj’s knock contained six boundaries and couple of sixes.

KKRs joy, however, didn’t last long as Jadeja and Sam Curran (13 not out) amassed 20 runs of the second last over, thanks to the former who scored bulk of the runs.

With 10 needed of the final over, the duo managed only three runs in the first four deliveries, putting another twist in the tale. However, Jadeja ensured the night remains with CSK as he smacked Kamlesh Nagarkoti (0/34) for two consecutive sixes off the final two balls to finish things off in style.

Jadeja’s unbeaten 31 was laced with two fours and three massive hits into the stands. For KKR, Chakravarthy and Cummins bagged two wickets each.

Earlier, opener Nitish Rana’s valiant 87 off 61powered KKR to a decent 172/5 wickets.

Put into bat, KKR were off to a fine start as openers Shubman Gill (26) and Rana added 53 runs for the opening wicket.

However, once Gill departed, the two-time champions kept on losing wickets at regular intervals and it was solely Rana, who kept the scoreboard ticking.

Apart from Rana, Rinku Singh and Eoin Morgan chipped in with 11 and 15 runs respectively while Dinesh Karthik remained unbeaten on 21 runs off 10 balls as KKR managed a respectable total on board.

For CSK, Lungi Ngidi picked two wickets conceding 34 runs while Mitchell Santner, Karn Sharma and Ravindra Jadeja bagged one each.

Brief scores: Chennai Super Kings 178/4 in 20 overs (Ruturaj Gaikwad 72, Ambati Rayudu 38; Varun Chakravarthy 2/20) beats Kolkata Knight riders172/5 in 20 overs (Nitish Rana 87, Shubman Gill 26; Lungi Ngidi 2/34) by 6 wickets

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IPL: Tendulkar predicted a long innings for Gaikwad

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Sachin Tendulkar

Dubai, Oct 30: When Kolkata Knight Riders (KKR) brought in their most successful bowler this season, Varun Chakravarthy, he looked like he would cause havoc after he scalped opener Shane Watson, one of the more successful Chennai Super Kings (CSK) batsmen in the Indian Premier League. But young batsman Ruturaj Gaikwad at the other end showed the way to counter him.

Watson, unable to guess the turn as has been the case with the KKR spinner, had gone for a big heave over mid-wicket only to hole out.

Fellow opener Gaikwad, meanwhile, offered a straight bat to the spinner, and avoided playing across the line most times. He hit a six off Chakravarthy over long-off and then hit a boundary over cover.

Batting with a straight bat was Gaikwad’s way to handle the guile of the KKR spinner, who on Thursday once again bowled Mahendra Singh Dhoni.

Throughout his innings, he played some great shots that went with the flow of the bat. Apart from the shots over cover and long-off, Gaikwad also swept and pulled well, especially against Lockie Ferguson. He made 72 off 53 deliveries following his unbeaten 65 off 51 deliveries in the last game against RCB.

Both these innings proved to be match-winning ones.

Ahead of this game, batting maestro Sachin Tendulkar, who holds the record for most runs in Tests and ODIs, had praised Gaikwad’s technique and temperament. Tendulkar said that he was bound to play long innings.

“I have not seen much of him but of what I saw he has an excellent bat swing and great temperament. At no stage, he looked like he would slog. He played proper cricketing shots and improvised. When a batsman starts playing proper cricket shots, lofting the ball over cover or mid-wicket or straight down over bowler’s head, he is deemed to play long innings,” said Tendulkar in a youtube video posted before the game.

“I have a feeling that he’ll open again and because of his technique and temperament, MS Dhoni will show confidence in him,” added Tendulkar.

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Ruturaj Gaikwad is one of the most talented players going around: MS Dhoni

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Ruturaj Gaikwad

Dubai: Chennai Super Kings captain Mahendra Singh Dhoni on Thursday heaped rich praise on Ruturaj Gaikwad, saying the young opener is “one of the most talented players going around”.

Gaekwad scored his second straight half-century to set up a six-wicket win over KKR here.

“(The changes) are a conscious effort. We want to give games to people who haven”t played and we need them to grab those opportunities. Ruturaj we”d seen him in the nets, but then he got Covid positive and took 20 days. Unfortunate but he”ll remember this season,” said Dhoni at the post-match presentation. “He”s one of the most talented players going around. What makes it difficult is he”s not somebody who speaks a lot! So sometimes it becomes difficult for the management to gauge a player.”

Gaekwad, who had tested COVID-19 positive in the lead up to the tournament, has all the shots and his style of play is pleasing to the eye. Things did not look bright for him after he failed in his first three innings (0, 5, 0).

“Once he started going in the innings, you could see that he was hitting the ball the way he wants to and he was planning. When we made him play the first game, he got out, stepped out.

“It becomes difficult to tell whether it was the pressure that made him step out or whether that”s his natural game. One ball isn”t enough,” Dhoni said. The CSK skipper also praised Ravindra Jadeja for his match-winning cameo, which included two sixes in the final over the game.

“This season Jadeja has been fantastic. He”s been the only batsman in our team who has taken the job of scoring in the last few overs. Not just using his power but through point if the field is up.

“I feel throughout the season we needed someone by his side,” Dhoni added. The CSK skipper said this was one game where the plans went in their favour and hailed the effort of the players. “I think it was one game where the plans went in our favour. Needed a lot of effort from the players. Really glad the coin fell in our favour,” he added. Asked how important it was to end on a high, Dhoni added: “We haven”t performed in the tournament but we felt it”s important to be relevant in the tournament.

“That”s what we kept requesting the guys. We said you prepare how you want to, but 3-3.5 hours give your best. We are not in the position to qualify for the next stage but we have had a glimpse of people who can play for us in the coming seasons.” KKR captain Eoin Morgan said they were probably on the wrong side of the toss. “We probably played a bit well there. Probably on the wrong side of the toss. Our bowlers gave it everything, but the skills were a bit off. We”ll have to move on quickly. “I think the score (172/5) was enough. We felt we were right in the game. Probably 165 was par if the wicket and conditions stayed the same. I actually think we had a good batting day.

“One world class spinner (Narine), and the other on the cusp of playing for India (Chakravarthy). They”re fantastic spinners. I can”t fault any bowlers.

“Nagarkoti probably didn”t have enough runs to defend (in the final over), would have liked 16-17. He”s a young guy, he”ll take it on the chin and move on,” Morgan signed off.

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