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Super Bowl ad for Ram trucks using MLK speech draws fire

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Ram Super Bowl commercial

A Ram truck ad that used a speech by Martin Luther King, Jr., is drawing some backlash.

The ad shows people doing service-oriented tasks set against audio of King’s speech, which urges people to be “great” by serving the greater good rather than being successful. It was supposed to highlight the volunteer program Ram Nation.

But it was criticized by viewers and ad experts alike for forging too tenuous a connection with the civil rights hero.

On Twitter, most people expressed the idea that using King’s speech to “sell trucks” crossed a line between a heartfelt message and exploiting emotions just to push a vehicle.

“They pushed it over the edge,” said Kelly O’Keefe, a professor at Virginia Commonwealth University’s Brandcenter. “You wanted to root for it because the cause is good, but it just didn’t end up fitting the brand, so you ended up feeling a little bit manipulated.”

“The use of MLK to promote Ram trucks strikes many people as crass and inappropriate,” said Tim Calkins, a marketing professor at Northwestern University.

Watching at home, some viewers expressed distaste for the ad as well.

“I liked being reminded of Martin Luther King’s speech (but) I’m not sure it was fitting for a truck commercial,” said Kimberly Stites, who was watching the game in Gretna, Nebraska. “I would have liked it better if they had said something like, ‘This reminder of all that we can be brought to you by ….”‘

Fiat Chrysler said in a statement that it worked closely with the King estate on the ad.

The firm managing King’s intellectual property, Intellectual Properties Management, said in a statement that it approved the ad because it embodied King’s philosophy.

The ad is not the first one to use a King Speech. Telecom Alcatel used King’s “I Have a Dream” speech in an ad that was also approved by IPM.

That ad shows King giving his most famous speech to an empty Mall in Washington D.C. to illustrate the idea that “before you can touch, you must first connect.”

Source : Associate Press

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3rd Test: Woakes triple strike leave India 82/3 at lunch

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India vs england 3rd test

Nottingham, Aug 18: England bowling all-rounder Chris Woakes continued his rich form with the ball by taking three wickets to spoil India’s decent start and leave them reeling at 82/3 at lunch on Day 1 in the third Test at Trent Bridge here on Saturday.

Woakes (3/18) accounted for the wickets of Shikhar Dhawan (35), Lokesh Rahul (23) and Cheteshwar Pujara (14) in a brilliant spell of seam-up pace bowling.

Skipper Virat Kohli (batting 4) was at the crease at the break.

After a batting debacle at Lord’s in the second rubber, India openers Dhawan — back in the mix in place of Murali Vijay — and Rahul got off to a watchful start and stitched together a partnership of 60 runs.

The pair saw off the dangerous James Anderson and Stuart Broad well with the occasional edge off Dhawan’s bat finding the fence.

The left-hander glanced Anderson down the leg side for the first boundary of the match before playing an iffy shot that took the outside edge of his bat to fly over the slip cordon and race to the third man fence.

Rahul took eight balls to open his account but looked the more elegant, driving a Broad delivery outswinger for his first boundary and then playing an exquisite cover drive off Woakes.

Just when things started to look good for the visitors, Woakes found Dhawan’s outside edge with a good length delivery that squared up the batsman and the ball flew to Buttler at second slip.

Rahul perished soon after, Woakes trapping the right-hander in front of the wicket though on Pujara’s insistence he reviewed the decision to no avail.

Pujara played two good-looking fours but at the stroke of lunch holed out to Adil Rashid at long leg uncharacteristically.

Brief scores: India 1st innings 82/3 (Shikhar Dhawan 35, Virat Kohli batting 4; Chris Woakes 3/18) vs England.

IANS

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BCCI, cricket team join nation in condoling Vajpayee’s death

Several former and current India cricketers also took to Twitter to condole the demise of the former Prime Minister.

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Atal Bihari Vajpayee

New Delhi, Aug 16 : The Indian cricket team and the BCCI joined the nation in mourning the death of former Prime Minister Atal Bihari Vajpayee, who passed away on Thursday after battling ill health. He was 93.

“The Indian cricket team and BCCI condoles the sad demise of former Prime Minister Atal Bihari Vajpayee. Atalji dedicated his life in service of the nation,” the BCCI said in a statement.

Vajpayee, the first non-Congress Prime Minister to complete a full term in office, died here on Thursday after a prolonged illness.

Former India captain and coach Anil Kumble wrote: “A sad day for the country, as we lose one of our greatest leaders. #AtalBihariVajpayee contributed so much for the betterment of the country. May his soul rest in peace.”

“It’s been a sad week, the demise of one of India’s finest leaders “Mr. Vajpayee” is heartbreaking,” India off-spinner Ravichandran Ashwin wrote.

India opener Shikhar Dhawan wrote: “My deepest condolences on the passing of our former Prime Minister Atal Bihari Vajpayee Ji. One of the few politicians I always respected for his honesty and devotion to the national cause. May his soul rest in peace.”

India batsman Cheteshwar Pujara in his message wrote: “Deeply saddened to hear about the loss of Atal Bihari Vajpayee ji. His values and ideologies will be remembered forever.”

Vajpayee, who was honoured with the Bharat Ratna in 2014, was undergoing treatment at the All India Institute of Medical Sciences (AIIMS).

His condition worsened on Wednesday evening with leaders from across the political spectrum thronging the hospital and enquiring about his health.

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Vengsarkar calls for Pant’s inclusion in 3rd India-England Test

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Rishabh Pant
Rishabh Pant

London, Aug 16: Former BCCI chief selector Dilip Vengsarkar has backed the inclusion of rookie wicketkeeper-batsman Rishabh Pant in India’s playing XI for the third cricket Test against England, starting at Trent Bridge on Saturday.

Already in the backfoot after losing the first two Tests at Edgbaston and Lord’s, India find themselves in a must-win situation in the five-match Test rubber with all eyes on the non-performing batting order with the exception of skipper Virat Kohli.

Vengsarkar, who was the chairman of selectors when Kohli made his debut, has now called for the inclusion of the explosive southpaw in the playing XI.

“Rishabh Pant should get in. Apart from Kohli, nobody has shown that they could score runs here. Whether it’s English or Australian conditions, you have to adapt quickly. You have to apply yourself and get runs,” Vengsarkar was quoted as saying by BBC Radio.

“You have to give respect to the bowlers,” he added.

If Pant gets his maiden Test cap in Nottingham, that means Dinesh Karthik will be shown the door. Karthik, with scores of 0, 20, 1 and 0 in the four innings so far, has failed to justify his inclusion in the side.

Earlier, former India skipper Sourav Ganguly had also backed the inclusion of Pant for the third Test.

IANS

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