New Delhi, Sep 17, 2016: Banking on popularity and affinity of Baba Ramdev and his Swadeshi FMCG brand, Chief Minister Shivraj Singh Chouhan is keen to sell Patanjali products at Madhya Pradesh fair price shops in the state.
The CM informed media on Friday while inaugurating a two-day program organised by the cooperatives department in Bhopal. Chouhan reiterated that “selling Patanjali products” which are too popular among consumers these days, “the fair price shops can turn around their fortunes and make profit.”
Vishwas Sarang, Minister of State for Cooperatives (independent charge) also told that they would soon meet and initiate the arrangements to formalize selling of Patanjali products in the state. He said, “We want to convert fair price shops into multi-utility shops; they will benefit from associating with Patanjali products.”
Sarang also said the state has enough fair price shops to stock Patanjali products. There are more than 16,500 fair price shops and thousands of cooperative societies in 51 districts of State.
Baba Ramdev and Madhya Pradesh have a decade long relationship. MP is one of the first states to have graced red carpet to Ramdev almost 10 years ago. Recently too, the state allotted 40 acres of land in Pithampur industrial area to set up a food processing unit, at the cost of Rs. 10 crore. Last month, they also promised Baba Ramdev to set up a Rs 500-crore food processing unit at Dhar district.