Seoul, Dec 14: Tech major Samsung Electronics Co may lose ground in the smartphone segment in 2018 due to surge of Chinese smartphone manufacturers, an industry tracker said on Thursday.
“Strategy Analytics said the company is expected to post a market share of 19.2 per cent in the global smartphone industry in 2018 by shipping 315 million units, down from 20.5 per cent estimated for this year”, IANS quoted citing Yonhap News Agency reported.
According to the experts, the weaker outlook comes as rival Apple Inc is anticipated to expand its presence in the high-end segment, while Chinese companies are quickly making inroads to the industry with affordable devices.
“While the iOS-powered smartphones do not have competitors, Samsung will face tougher challenges in the Android segment,” said Park Nam-gyoo, a professor of business at Seoul National University.
With this, for the very first time Samsung will post a decline in smartphone shipments on-year, excluding 2016, when the company suspended the production of Galaxy Note 7 because of safety issues.
However, Samsung Electronics did not reacted on the outlook yet.
In the meantime, Apple is predicted to take up 14.3 per cent of the market in 2018 by shipping 234 million units, up from 14 per cent posted this year.
China-based Huawei Technologies Co and OPPO Electronics Corp are also expected to expand their shares to account for 10 per cent and 7.8 per cent, respectively in 2018, the data revealed.