It seems like Reliance Jio may not be done with planning surprises for the telecom industry as reportedly it might launch its new low-cost 4G voice over LTE (VoLTE) feature phone in the market very soon along with its free calls service at a price of under Rs. 1,500. VoLTE stands for Voice over LTE and is a new protocol for transmitting voice data over the LTE network.
Ambani’s promoted project Reliance Jio maintained its monopoly in the market as it launched its free calls and free 4GB data offer in September. Recently the offer has been extended by another three months i.e till March, allowing free calls and data.
As per the media reports, industrial experts and analysts claim that if Jio launches such low-priced handsets, then many customers will buy them giving exponential boost to Jio to expand its customer base divide between other operators in the country. The company is expected to launch two phones at the price of Rs. 999 and Rs. 1,500.
Industry experts and analysts claim that if Jio launches such low-priced handsets, then many customers will buy them giving filip to Jio to expand its customer base divide between other operators in the country. The company is expected to launch two phones mostly at price points of Rs 999 and Rs 1,500. This can only be reminiscent with the phones those were launched by Reliance, its first launch in telecom industry was in 2001.
More than 1 billion mobile phone subscribers, which is almost 65% of India, still uses feature phones. Talking about affordability, the cheapest 4G smartphones cost about Rs 3,000 – and lack of scope for other uses have deterred the faster adoption of smartphones.
Also, Jio’s VoLTE feature phones are likely to have front-facing and rear cameras, and may come bundled with apps such as Jio Chat, Live TV and video-on-demand. The company may also push its digital wallet service, Jio Money Wallet, according to the media sources.
Sources stated that the capability to make VoLTE calls in these feature phones will be enabled by chipsets, which will be sourced by Chinese company Spreadtrum.
Now, it will be interesting to see if this new feature phone could really meet up the expectations with which it is being launched? What would be its impact in the telecom industry? Will it encourage other telecom companies to launch their feature phones in these comparative rates?