Mumbai, 22 October, 2018: Raj Bhavan Mumbai opened its doors to Floating Canvas Company, an online art subscription startup and one of the winners of Maharashtra Startup Week, in order to bring more art into the historic estate.
Facilitated by the Maharashtra State Innovation Society (MSInS), the authorities at Raj Bhavan allowed the startup to showcase and deploy its service and the work of its partner artists within its premises.
As winners of Maharashtra Startup Week, Floating Canvas Company has a mandate to bring more art into government offices and estates as well as public spaces and Raj Bhavan proved to be the perfect venue to kickstart this project.
Rahul Singh Yadav, Co-Founder and Chief Curator, Floating Canvas Company says, “We work with an exciting set of artists who are constantly pushing the boundaries in ways that are fresh and unique. As an enterprise, we are always on the lookout for spaces that can do justice to their work. And we couldn’t have asked for one more iconic and inspiring than Mumbai’s Raj Bhavan.”
With over thirty artworks installed across two Raj Bhavan heritage bungalows, the project features works of contemporary artists and photographers like Praveen Yarramilli, Janil Gada, Rhea Gupte, Viraj Mithani, Ramesh Nannware, Shraddha More, Sajid Wajid Shaikh, Prashant Chaugule, Suzanne Dias, Pratap Chalke, Isha Pimpalkhare, Rohan Dahotre and Aniruddh Mehta.
Maharashtra Governor CH. Vidyasagar Rao welcomed the initiative and lauded the effort to promote young entrepreneurs and artists. “Art is an essential part of our lives. And it’s heartening to see the younger generation coming up with innovative ways to support artists and their craft. I welcome the initiative,” he said.
Also lauding the effort was Aseem Gupta, Secretary, Skill Development and Entrepreneurship, Govt. of Maharashtra. “When we conceptualised Maharashtra Startup Week, the idea was to select and promote a group of startups that had the potential to bring about transformational change with their products and services throughout the state and also grow in the process. It gives me great joy and satisfaction to see Floating Canvas Company, one of our winners, making big strides in that direction. We wish them all the best and hope to see more such work borne out of our association,” he said.
Floating Canvas Company is India’s first art-on-subscription service. Based in Mumbai, it was founded by Aagam Mehta, Shakti Swarup Sahu and Rahul Singh Yadav with one simple aim: to redefine the way art is discovered, experienced and shared.