Over 4 million Indian users join Facebook’s blood donation feature


New York, Nov 30: More than four million Indian users have signed up for Facebook’s blood donation feature and the social media giant will now escalate this noble feature to Bangladesh.

Last month, Facebook came up with a new blood donations feature, starting in India in a bid to make easier for people to donate blood.

“There are now more than four million blood donors signed up on Facebook in India”, Naomi Gleit, Vice President, Social Good, said in a blog post on Wednesday late night.

“In addition to enabling people in need to connect to blood donors, our tools also allow organisations to connect to donors more efficiently,” he added.

Hospitals, blood banks, Medical centres  and non-profits can create voluntary blood donation events on Facebook, keeping in this view nearby donors are notified of the opportunities to donate blood.

“In early 2018, we will expand blood donations to Bangladesh, where, like India, there are thousands of posts from people looking for blood donors every week,” Gleit pointed.

In a bid to help people keep each other safe, social media giant also announced new tools and initiatives and supported on its platform.

Addressing the second annual Social Good Forum in New York on Wednesday, CEO Mark Zuckerberg said the company is launching a new mentorship connection programme, new fundraising tools, blood donation initiative and the suicide prevention programme.

“Mentorship and Support is a new product where mentees and mentors come together to connect and interact directly with each other and progress through a guided programme developed by nonprofit organisations,” Gleit wrote.

All donations made through Facebook payments to nonprofits will now go directly to those organisations, news agency IANS reported.

“People will now be able to sync their off-Facebook fundraising efforts to Facebook fundraisers, making it easier to tell friends and family about the causes they support on and off Facebook,” the social media major stated.

Facebook also launched a Community Help API, which will give disaster response organisations access to data from public “Community Help” posts that an offer essential information about the needs of people affected by a particular crisis.

“We are piloting the Community Help API with NetHope and the American Red Cross,” the social media giant said.

Wefornews Bureau 

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