Online retail major Amazon enters Australian market


Canberra, Dec 5: Online retail giant Amazon has officially arrived in Australia on Tuesday, with the brand looking to make an impact in the lead up to the busy  Christmas holiday period.

Their 24,000-square-meter warehouse in the outskirts of Melbourne will offer 23 consumer categories ranging from books, electronics, clothing, home improvement, kitchen goods, health and beauty and baby products, reports Xinhua news agency.

Australian country manager Rocco Braeuniger told local media that “by concentrating on providing a great shopping experience and by constantly innovating on behalf of customers, we hope to earn the trust and the custom of Australian shoppers in the years to come”, news agency IANS quoted.

However, not everyone is happy about the e-commerce platform’s arival into Australia. As it will hit Aussie local department stores like David Jones, Myer, Harvey Norman and JB HiFi, who are already under pressure from a weakening retail sector down under.

Adding fuel to the fire, Amazon has also offered a one-day delivery service across Sydney and Melbourne on the eve of Christmas holiday period.

Wefornews Bureau 

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