Channel V the youth oriented service will be reverting back to its old format.
Both MTV and Channel V have been able to carve an identity for themselves in the youth segment. But if recent reports are to be believed the channel will soon be shut down and its programmes will shift to Hotstar, which is Star’s video-streaming service.
Channel V changed from a music channel to a youth channel and aired various popular shows like “gumrah”, “steal your girlfriend”, “Dare to date”, “D3”, “Sadda Haq” and many more.
“Channel V will be revamped as a youth focused music brand effective July 1,” a Star India spokesperson confirmed to Mid-Day. The revamp will include a new identity and programming for the channel.
Channel V gave us some amazing VJs like Mugdha Godse, Aditya Roy Kapoor, Shehnaz Treasurywala and Lola Kutty.
However, the channel is all geared up to return to its original format and bring back some amazing music on TV. It is also rumoured that MTV will also turn back to its music-only avatar soon, but a spokesperson from MTV denied the reports.