Now users can follow hashtags on Instagram

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Fancisco, Dec 13: Following Twitter’s footsteps of searching hashtags, popular photo-sharing app Instagram on Wednesday introduced a similar feature for its users to make their interests more discoverable.

“Everyday, millions of people share photos and videos and tag them with relevant hashtags. Hashtags represent the many interests and passions of our community. To make these posts even more discoverable, we’re introducing hashtags you can follow,” news agency IANS quoted as the company wrote in a blog.

Following a hashtag is alike following a friend. To get started, search for a topic you are interested in or tap on a hashtag from any post.

You will see relevant hashtags displayed in the search results along with related Insta accounts.

When you find a hashtag related to you interest, open the hashtag page and tap on the follow button. You’ll begin seeing top posts from that hashtag in your feed and several latest stories in your stories bar. You can also unfollow a hashtag at any time.

Users can also check out the hashtags other people follow in their profiles.

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