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Norwegian seafood industry eye Indian gourmet market

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norway seafood

By Saket Suman 

New Delhi, Oct 14: For well over two decades, Norwegian seafood is being served at high-end eateries in India but the imports have been significantly small due to high customs duties.

Now, there is a push to promote it in India, thanks to the efforts of the body which promotes the Nordic country’s seafood.

“Earlier, due to high customs duties the price had been above the local fish, so import volumes remained small. However, with an increasingly affluent middle class, our analysis has shown that there are potentially 20-30 million Indians who can afford to buy our products like salmon and Atlantic cod,” the Oslo-based Yogi Shergill, Director of Norwegian Seafood Council, told IANS during a visit here.

“We are aware that convincing the consumer to purchase Norwegian seafood will be a challenge and will take time. However, we now see that some local fish like pomfret is priced very close to our salmon, and higher than what Atlantic cod is sold at, so the prospects looks good,” Shergill said adding that Norwegian exporters have to be patient and have staying power to capture part of the market in India.

The Council is part of Norway’s Ministry of Trade and Fisheries, with a mandate to work with exporters to promote seafood around the world. Its mission is to maintain and develop new markets and enhance the value of the country’s seafood to benefit exporters.

“India has not been a market that the exporters have focused on. However we have seen in the last 2-3 years that salmon is now sold in modern retail stores and is available to the consumers, which is a new trend. It was therefore decided in conjunction with the exporters to explore actively the potential for Norwegian seafood,” Shergill explained.

The Council seems to be catching up fast. For example, its findings suggested that “a larger community” in Mumbai and Chennai is vegetarian. So they reduced their marketing activities accordingly and concentrated more on cities like Bengaluru and Goa.

Shergill also pointed out that the annual consumption of seafood in India was around 9.4 million tonnes, with 50 per cent coming from the sea and the rest from freshwater aquaculture.

“The wild catch from the Indian Ocean is not growing, but in a stable-to-declining state. So, if there has to be a growth in local consumption, it would be either through increased aquaculture, marine sea farms along the coast or imports. Our seafood is from the cold and pristine waters of the Northern Atlantic, so salmon and cod cannot be farmed in India, and pose no threat to the local fish,” he added.

Aiming to raise the interest in Norwegian seafood, the Council recently hosted an exclusive Seafood from Norway dinner with the country’s ambassador, Nils Ragnar Kamsvaag, in the capital. The networking dinner presented fresh salmon that is netted from Norway’s fjords.

The grand buffet of consistently delicious seafood made a fusion to tickle the India palate. Delicately flavoured salmon dishes comprised appetizers and mains dishes like achari salmon, spicy tamarind glazed salmon, chili glazed salmon, salmon coconut malai curry, Chive pancakes with smoked salmon, green olive chutney and lemon meringue. The delights may soon be on their way to a restaurant near you.

IANS

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Here’s how materialism may harm your married life

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Couple fight

New York, Feb 16: Do you often end up having heated discussions with your spouse over money matters? Beware, your fondness for material possessions may affect your love life and push your marriage towards an unhappy ending, says a new study.

The study found that when materialism — the pursuit of money and possessions — gets prioritised over other dimensions of life, it harms conjugal bonding.

Materialism crowds out other life priorities and creates a scarcity of time for other priorities such as communication, conflict resolution and intimacy.

It thus decreases the importance and sense of satisfaction in a marriage.

“Marriage dissatisfaction occurs because those who highly value money and possessions are less likely to value their marriage and are thus likely to be less satisfied in their relationship,” said lead author Ashley LeBaron, Professor at the Brigham Young University (BYU) in Ohio.

Further, materialism may also be associated with a possession-oriented rather than a relationship-oriented approach to happiness.

In other words, materialistic spouses may be seeking happiness in possessions, rather than people, which means they end up putting less time and energy into making their marriage a success, the researchers noted, in a paper published in the Journal of Family and Economic Issues.

Despite the findings, the researchers believe that changes can be made by couples to solve this issue.

“Many people are not fully aware of their materialism or the degree to which the pursuit of money is becoming an unbalanced priority in their life,” explained Jason Carroll, Professor at BYU.

“It is helpful for spouses to evaluate and openly discuss the time patterns in their lives and make sure they are devoting enough time to prioritize and strengthen their marriage relationship,” Carroll suggested.

For the study, the researchers asked 1,310 married individuals to fill a questionnaire in order to measure their materialism, perception of marriage importance and marital satisfaction.

IANS

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Ditch flowers, perfumes; gift your Valentine something different

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Valentines day date

New Delhi, Feb 14: Give chocolates, flowers and fragrances a miss, say experts who suggest a box-full of natural sanitary pads for your girlfriend and gift your man a coffee maker on Valentine’s Day, which is celebrated on February 14 every year.

Prem Dewan, Retail Head, OSL Luxury Collections Pvt Ltd at Corneliani; Ravi Saxena, Managing Director at Wonderchef; Tanvi Johri Co-founder at Carmesi and Yatin Hans, Co-founder at Bigsmall.in and Ute Pauline Wiemer, co-founder at Lovetreats, have listed a few quirky options:

* Cufflinks look small but do wonders to simple and boring outfits. There are number of designs and textures available that can bring instant fun to the look. Cufflinks with Aztec design works best for formal attires. Those imprinted in different motifs like skull, bear and bottles, can be gifted to someone who likes to keep it funky and hippie.

* Buy him/her a pair of footwear. A pair of white sneakers is not a desire but a need that will complement a casual styling.

* You could gift her diamonds or that gorgeous dress she mentioned a few days back, but you can also show that you care about her by getting her a chic black box that consists of natural sanitary pads. The top-layer of the pads is made with corn starch, the middle layer or the core is made of bamboo fiber, while the bottom is made with corn-based bioplastic.

The box has one-month pack of pads along with a tea box, a scented candle and essential oil. These will help make her hardest time of the month, a lot more bearable.

* If she loves her ice cream tub, get her a heart-shaped ice cream scoop and if she loves different glasses, how about getting her a heart-shaped glass in which she can sip her whiskey or hot chocolate.

* Your boyfriend/girlfriend loves coffee? Invest in a good duet coffee maker which can brew two cups of finely brewed coffee with one fill.

* For a special and intimate night on Valentine’s Day, be a bit more daring by gifting him or her a vibrating sex ring, pleasure sleeve for men, lucky ball masturbator or glow in the dark condoms.

IANS

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Most Indians consider Valentine’s Day as any other day: Survey

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Valentines Day

New Delhi, Feb 13: A lot of Indians don’t believe in celebrating Valentines Day, which falls on February 14, and think “the most romantic day of the year” should be treated like any other day, reveals a survey.

The survey was conducted online by www.shaadi.com, a matchmaking service, with over 8,200 responses from Indians (married/unmarried) aged between 20-35 years.

When men and women were asked “Which day do they look forward to the most”, 61 per cent said “Own birthday/anniversary”, followed by 36 per cent who said “New Year’s Day” and 3 per cent who said Valentine’s Day, read a statement.

When asked “Do you believe in celebrating Valentine’s Day?”, 68 per cent said “No” and 32 per cent said “Yes”.

To further understand the reason behind Valentine’s Day celebrations losing its charm, millennials were asked “Why do you not celebrate Valentine’s Day?” and 55 per cent said “It is over-hyped”, 28 per cent said “Every day is Valentine’s Day with my special someone”, 17 per cent said “Too crowded to step out”.

When asked “Do you think Valentnne’s Day should be treated like any other day?”, 67 per cent said “Yes” and 33 per cent said “No”. ”

“The way Valentine’s Day is celebrated has changed over the years. Especially in the recent times, it has become increasingly commercialised and hence, the charm is now lost for some people,” said Shaadi.com’s CEO Gourav Rakshit.

IANS

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