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New IMPACT design language for Tata cars

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Tata Motors

Tata Motors on Wednesday announced a new IMPACT design language for its upcoming passenger vehicles.

“Design is among the key factors for car purchase decisions. Tata Motors recognises this and presents IMPACT Design – as a key focus for the company’s passenger vehicle strategy,” said Tata Motors’ president, passenger vehicles, Mayank Pareek in a statement.

IMPACT denotes ‘Immediate IMPACT at first sight. Lasting IMPACT over time’ and the recently unveiled ZICA was the first product to emerge under this design language.

“You can either win or lose a potential customer within the first 20 seconds of them seeing a car. IMPACT design is exactly about an immediate and a lasting impact,” said Tata Motors design head Pratap Bose in the statement.

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SRK shows support for Swacch Bharat Abhiyan, unveils portable bin for cars

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Shahrukh khan auto expo

New Delhi, Feb 9: Superstar Shah Rukh Khan on Thursday showed support for Prime Minister Narendra Modi’s Swachh Bharat Abhiyan by unveiling ‘Swachh Can’, a portable bin for users of Hyundai cars.

It was launched under Hyundai Motor India Limited’s ‘Swachh Move’ that supports Modi’s cleanliness campaign.

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Image result for SRK unveils portable bin for cars

“‘Swachh Can’ is a simple yet powerful idea and I would like to request every single car owner to go ahead and use it and play their role in the Clean India Movement,” Shah Rukh, dressed in a black and white suit with a waistcoat, said at the Auto Expo at the India Expo Mart in Greater Noida, on Thursday.

Shah Rukh, also the Hyundai Corporate Brand Ambassador, has even taught his youngest son AbRam to focus on cleanliness and be a part of the cleanliness movement.

YK Koo, Managing Director and CEO, Hyundai Motor India Ltd, said: “We recently conducted a survey of car owners and found 98 per cent respondents care about cleanliness of outside infrastructure such as streets, and more than 95 per cent respondents favoured they would prefer a portable covered bin inside the car in which waste items could be disposed off. This led us to innovation of ‘Swachh Can.”

Starting from March 1, the Hyundai product line-up will come with a factory-fitted ‘Swachh Can’.

IANS

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Auto Expo 2018: Mercedes-Benz launches Maybach S 650

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Auto Expo Mercedes-Benz Maybach S 650

New Delhi, Feb 7: Luxury automobile major Mercedes-Benz on Wednesday launched its Mercedes Maybach S 650 and teased its E-Class All-Terrain model for its upcoming India debut.

The company also launched its Made-in-India BS-VI Mercedes Maybach S 560 to continue Maybach’s popularity in India.

While the S 650 model would cost Rs 2.73 crore (ex-showroom), the S 560 would be priced at Rs 1.94 crore, the company said.

The luxury car brand also showcased it futuristic electric vehicle “EQ concept”.

The company made the announcement at the pre-open event of the 14th Auto Expo.

The “Auto Expo — The Motor Show” 2018 is being held from February 9-14, , at the India Expo Mart, Greater Noida.

However, February 7-8 is reserved for the media and exhibitors.

Also Read: Auto Expo: Kia Motors debuts in India to launch vehicle in 2019

Also Read: Tata Motors’ new SUV will be on show at Auto Expo

Also Read: Auto Expo: Hyundai to launch 9 models till 2020

Also Read: From emoji to livestreams, Twitter gears up for ‘Auto Expo 2018’

IANS

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Auto Expo: Hyundai to launch 9 models till 2020

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Hyundai auto expo

New Delhi, Feb 7: Automobile major Hyundai Motor India unveiled the new Elite i20 at the pre-open event of the 14th Auto Expo in Greater Noida on Wednesday. The company also said that it will launch nine new models, including an electric vehicle in the Indian market by 2020. 

The company made the announcement at the pre-open event of the 14th Auto Expo.

The “Auto Expo — The Motor Show” 2018 is being held from February 9-14, 2018 at the India Expo Mart, Greater Noida.

However, February 7-8 is reserved for the media and exhibitors.

Over the years, the Auto Expo has become much less of an event and more of a phenomenon considering that in 2016, the ‘2016 Auto Expo’ was the third most searched topic on Google in India as per Google records. Engaging the populace through a flash-flood of media, with over 2.9 lakh tweets being generated around the Expo in 2018, the 2016 edition saw over 7 lakh people in 7 days, Preparations this year will encompass 8 lakh visitors over the 7-day period.

Also Read: Auto Expo: Kia Motors debuts in India to launch vehicle in 2019

Also Read: Tata Motors’ new SUV will be on show at Auto Expo

Also Read: From emoji to livestreams, Twitter gears up for ‘Auto Expo 2018’

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