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Myntra taps 9,000 kirana stores in 50 cities to boost last-mile delivery

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New Delhi, Jan 22 : Flipkart-owned ecommerce platform Myntra that saw 80 per cent revenue fall in FY2018 has doubled down on last-mile delivery, tapping into over 9,000 kirana stores across 50 cities to fast deliver packages.

Today, nearly 60 per cent of all Myntra’s product pick-ups and deliveries happen through its “Kirana Delivery Programme” — helping the company reduce delivery costs, the company told IANS on Tuesday.

“Myntra’s ‘Kirana Delivery Programme’ is a successful model introduced by the company to accelerate order delivery in the most efficient way possible, while ensuring we provide a good partnership opportunity to our kirana partners,” a company spokesperson told IANS.

“We will continue to innovate, expand and hope to register more kirana partners in the future as well,” the spokesperson added.

The “Kirana Delivery Programme” is an ingenious model introduced by the company to accelerate order delivery, while creating a platform for kirana stores to have an additional source of income.

“A mutually beneficial model, it has helped Myntra achieve greater consumer satisfaction and is enhancing the standard of living of the owners of several ‘mom & pop’ stores across the country,” said the company.

Several tailors and beauty parlour owners, among others, have also signed up with Myntra for the programme.

The online fashion retailer narrowed its consolidated losses to Rs 178.7 crore for 2017-18, compared with a loss of Rs 655.8 crore in the previous fiscal.

According to business intelligence platform Tofler, the company saw its income growing nearly threefold to Rs 427.4 crore in 2017-18 as against Rs 155.6 crore in the previous financial year.

Ananth Narayanan, Chief Executive of e-tail portals Myntra and Jabong, stepped down from the post on January 14 “to pursue external opportunities”.

The 11-year-old Flipkart Group, owned by US retail giant Walmart, includes e-tail sites Flipkart, Myntra, Jabong and digital payment platform PhonePe.

In May last year, Walmart bought a 77 per cent equity stake in the company for a whopping $16 billion.

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This extra-marital dating platform for the married keeping Indians busy

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New Delhi, Feb 19: It is time to move on from dating apps like Tinder or Bumble as a French online dating community platform called Gleeden – the world’s first extra-marital dating website for married people – is making waves in India.

Primarily marketed to women – specifically those who are already in a relationship – the platform was launched in France in 2009 and arrived in India in 2017.

Today, it has over 4.9 million registered users globally, mostly from the European Union. In India, it has crossed over 300,000 subscribers within less than two years of its launch. 

Gleeden.com is run by a female team and is completely free for women users.

However, “men are evaluated by women and are charged from anywhere from Rs 750 to Rs 9,500 to join the platform”, says the platform.

According to media reports, the age group is between 34 and 49 years. Several professionals such as lawyers, doctors and senior executives have joined the platform in India.

“I’ve met many charming men who have been very nice to me. I had a relationship with one of them for over a year. We have shared wonderful moments, we spent nights and even weekends together… Intimacy was important, but that was not the most important thing between us…,” writes Senorita30, a 38-year-old who has been married for 18 years, on Gleeden.com. 

A 44-year-old man who goes by the name “Dating4Fun” and married for 15 years, says he subscribed to Gleeden two years ago. 

“I’ve met different people, but that didn’t really lead anywhere at the beginning. First, I’ve lived a beautiful story with someone that ended up a few months later. I’ve been in an amazing new relationship for about eight months now. It feels so good!” he posted.

The platform says it guarantees anonymity and has a strict 24/7 moderation policy for a qualitative community of members.

In order to join the platform, one has to fill several personal details, like number of children, marital status, sexual orientation, occupation, income, smoker, figure, ethinicity, hair colour and length, eye colour and hobbies. 

“Free for women! For men, there is a credits-based system without obligation,” said the platform.

IANS

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Smoking may damage immunity of skin cancer patients: Study

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Smoking may damage the immune response against melanoma and limit patients’ survival chances, according to a new study.

Melanoma patients with a history of smoking cigarettes are 40 per cent less likely to survive their skin cancer than people who have never smoked within a decade after their diagnosis, according to the study, published in the journal Cancer Research.

Other researchers have reported that smoking have adverse effects on the immune system, but it is not yet known which chemicals are responsible for this.

“The immune system is like an orchestra, with multiple pieces. This research suggests that smoking might disrupt how it works together in tune, allowing the musicians to continue playing but possibly in a more disorganised way,” said lead researcher Julia Newton-Bishop, Professor at the University of Leeds.

Smoking could directly affect how smokers’ bodies deal with the melanoma cancer cells, said the researchers.

“Overall, these results show that smoking could limit the chances of melanoma patients’ survival so it’s especially important that they are given all the support possible to give up smoking for good,” said Julie Sharp, head at Cancer Research UK in Britain.

This is the reason why people should try to give up smoking, particularly those who have been diagnosed with malignant melanoma, suggested the researchers.

For the study, the team included more than 700 melanoma patients.

IANS

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How to take care of hair in pollution

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New Delhi, Feb 15: With pollution comes the requirement to be extra cautious of your hair as the chances of it getting dull gets higher. Make sure you treat it well.

Pankaj Chaturvedi, Director, Senior Consultant Dermatologist and Hair Transplant Surgeon at MedLinks list down some steps to get rid of frizzy hair due to pollution.

* Take cover, wear a hat: Always carry with you a hat or hairband to protect your hair from damage. If you really can’t help being in a really polluted area, keep your hair covered if you can, (or tie it back).

* Wash your hair regularly: Fortunately, pollutants sit on the outside of the cuticle and so can easily be washed off, so in order to reduce the microbial content of the scalp and make it less itchy and prone to flaking, we recommends regular shampooing. For men, alternate days to everyday and for women twice or thrice in a week.

* Adjust your styling routine: Hair that has been exposed to excessive amounts of air pollution becomes damaged, feeling brittle and making breakage and split ends more likely. Keep this in mind when using heat from a straighter, curling iron or hair dryer. Minimize the amount of heat you use and always use a heat protecting product.

* Add back hydration: When in doubt, hydrate. It’s a good rule for your health and your hair. Jojoba oil is one good ingredient to look for as it both moisturises and strengthens the hair’s natural hydro-lipid layer, which coats the hair to help keep it hydrated.

* Deep condition: Start a deep conditioning routine weekly. Deep conditioners are used to repair damaged hair, penetrating deep into the hair hydrating and repairing it.

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Chiranjiv Chhabra, Director and Consultant Dermatologist at Skin Alive Dermatology and Aesthetics also has some inputs to share:

* Oil your hair regularly and properly: You should regularly oil your hair as it nourishes the scalp, cleanses dirt and dead cells. Almond oil is an effective hair cleanser, keeps hair healthy and facilitates hair growth as it is rich in Vitamin E.

* Try some do it yourself hair masks

* Ingredients: 1 Banana (it nourishes and repairs hair); Whole milk (moisturizer); Cocoa Powder – 2 teaspoons (moisturizes)

Method:

* Step 1- Peel and break the banana and put them into the bowl, mash the whole banana with a fork to get a fine pulp.

* Step 2 – Add enough whole milk to thin out the banana mixture. Add two teaspoons of cocoa powder, wisk all the ingredients in the bowl to form a nice smooth paste.

* Step 3 – Apply the mask on dry hair with a dye brush, and leave it for 20-30 minutes once a week with a dye brush to get perfect results.

* Step 4 – Wash your hair with a cleansing mild shampoo and let air dry your hair.

* Usage of right shampoo and conditioner: You should always use a shampoo according to your hair type. If your hair is oily and greasy then you should use oil-free shampoos which will make your hair less oily. For dry hair, you should always use a conditioner or a moisturizing shampoo to protect your hair from frizzing up.

* Add extra protection for your hair: You should keep your scalp well protected in terms of both physical protection and nourishment before stepping out of the house. You can use a sunscreen serum or spray to protect your hair from harmful UV rays and toxins.

IANS

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