New Delhi, Jan 31,2017: In a first for the Indian e-commerce industry, leading eyewear company Lenskart has launched an ultimate ‘Lenskart Lite’ app for Android users which can be easily accessible without an internet connectivity because it is based on the SMS technology.
In the absence of internet, the app uses proprietary protocol on top of SMS to communicate with the internal system and, thereby, process the user’s request.
“With the changing online business models and evolving consumer behaviour with regard to online shopping, Lenskart aims to provide a hassle-free experience to shoppers through this initiative,” said Peyush Bansal, CEO Lenskart, in a statement on Monday.
When the internet connection is available, the app swaps back to internet.
The app requires internet only at the point of download and is a little over 1 MB in size.