NEW DELHI, 3 Dec: The amendment in law is really the need of the hour and it might be observed after noticing that the Relianec Jio may face a penalty of Rs 500 for breaching a law by using Prime Minister Narendra Modi’s picture in their print and electronic advertisements without permission.
According to a law made in 1950, to prevent improper use of names and emblems the violators will attract a fine of Rs 500 rather insignificant penalty for violating norms.
On Thursday, minister of state for information and broadcasting Rajyavardhan Singh Rathore in a written reply said that as no permission was given from Prime Minister’s office for using Modi’s photographs in the advertisements.
However, Reliance Jio did not respond yet.
While in an answer to Samajwadi Party MP Neeraj Shekhar, Rathore had admitted that the government was aware that Reliance Jio used the PM’s photographs in the advertisement.
Meanwhile, the opposition had raised serious questions about how the PM’s photograph can be used by a private industry major to promote its products.
They had also questioned the PM’s photographs featuring in advertisements issued by e-wallet ‘Paytm’ post demonetisation.
Shekhar asked whether there is any law that permits PM from becoming a brand ambassador of a private company and whether PMO has taken any step against the company, in case norms are violated.
Responding to the question Rathore said, The Emblems and Names (Prevention of Improper Use) Act is administered by the ministry of consumer affairs, food and public distribution.
Ministry officials stated that they had received no complaints regarding such misuse. “We will take necessary steps since there is a violation of the law,” an official said.