San Francisco, Oct 21: Tokyo-based company Emonster that owns the trademark for “Animoji” in the US, has filed a lawsuit against gizmo giant Apple for using the same word for a feature in its special edition iPhone X.
Emonster owns an iOS app known as “Animoji” which allow people to send emoji that are animated in a loop like GIFs.
The iPhone X’s “Animoji” feature let people transform their face into customised moving emoji via Apple’s face recognition technology “FaceID”.
In the lawsuit filed in a US federal court, Emonster asserted: “Apple made the conscious decision to try to pilfer the name for itself.”
“The lawsuit alleges that because both the Animoji app and the iPhone X feature are on Apple’s platforms, and because they both involve moving animation, the court should rule one out,” The Verge reported on Friday night.
As per the lawsuit, Apple was aware of Emonster’s trademark because the app is available in the Apple Store.
The Emonster app costs $0.99 on Apple iTunes.
“This is a textbook case of willful, deliberate trademark infringement. With full awareness of plaintiffs’ Animoji mark, Apple decided to take the name and pretend to the world that ‘Animoji’ was original to Apple,” the lawsuit said.
However, Apple is yet to comment.
The TrueDepth camera in iPhone X brings emoji to life in a fun new way with “Animoji”.
Working with A11 Bionic, the TrueDepth camera captures and analyses over 50 different facial muscle movements, then animates those expressions in more than twelve different “Animoji”, including a panda, unicorn and robot.
Available as an iMessage app pre-installed on iPhone X, users can record and send “Animoji” messages with their voice that can smile, frown and much more.