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Jab Harry met Sejal: SRK, Anushka will club hop to launch ‘Beech Beech Mein’ Song

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JAB HARRY MET SEJAL

Mumbai, July 2: The makers of the ‘Jab Harry met Sejal’ film are leaving no stone unturned in order to grab the eyeballs.

Now, the team is all set to launch the second song from their film titled ‘Beech Beech Mein’. Shah Rukh Khan and Anushka Sharma will be club hopping to launch the second song from ‘Jab Harry met Sejal.’

“Beech beech mein” is the second song from the film after “Radha”.

JAB HARRY MET SEJAL

Stills From Jab Harry Met Sejal ‘Radha’ Song

In sync with the spree of treating the audience with innovative marketing strategies, the makers of ‘Jab Harry met Sejal’ have decided to stay true to the title of the song, which will surely prove to be a treat to the Mumbaikars.

The duo will be grooving at night clubs on 3rd July 2017 and are scheduled to visit clubs from South Mumbai to the suburbs of the city.

‘Beech Beech Mein’ will showcase Shah Rukh and Anushka grooving to the lively tunes of Pritam amidst a club set up.

The song’s launch is yet another marketing innovation from the film’s team after releasing a series of ‘mini trails’ as an unconventional introduction for the audience to the film’s characters Harry and Sejals, and a visit to Ahmedabad to connect with girls named Sejal as they launched their first song “Radha” amongst the girls.

Visiting the clubs to Mumbai as they launch the second song ‘Beech Beech Mein’ serves as yet another marketing strategy by Team ‘Jab Harry met Sejal.’

The Imtiaz Ali directorial is currently garnering tremendous love from the audience across for its timely released content, leaving the audience hooked and in anticipation for the film’s release.

Produced by Red Chillies Entertainment, ‘Jab Harry met Sejal’ will showcase Anushka essay for the first time the role of a Gujarati girl names Sejal Jhaveri while Shah Rukh plays a Punjabi guy named Harinder Singh Nehra. The film is all set to release on August 4th 2017.

WeForNews Bureau

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Sexual favours happen in entertainment, political world: Shatrughan Sinha

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BJP MP Shatrughan Sinha
Actor Shatrughan Sinha. (File Photo: IANS)

Mumbai, April 26 (IANS) After choreographer Saroj Khan and senior Congress leader Renuka Chowdhary, actor-politician Shatrughan Sinha says sexual favours are demanded in and given in both the entertainment and the political world.

“Neither Saroj Khan nor Renuka Chowdhary is wrong. Sexual favours are demanded and given in both the entertainment world and in politics. It’s an old and time-tested way of getting ahead in life. ‘You please me I’ll please you’.

“This has been happening since time immemorial. What is there to get so upset about,” Sinha said.

Defending Khan, he said: “Saroj Khan’s contribution to choreography and to shaping the careers of Rekha, Madhuri Dixit and the late much-missed Sridevi, was invaluable. Saroj Khan is a legend in her own right.

“She often speaks from her heart and lets emotional correctness rule over political correctness. If she said that girls have to compromise sexually in Bollywood, she must be aware of what goes on.”

Sinha himself does not deny the existence of the casting couch.

“I completely agree with both Saroj and Renuka. I know the kind of compromises girls have to make to get into films. Perhaps Sarojji has herself gone through her own pain and humiliation.

“As for politics, I don’t know what we can call the casting couch in politics maybe the casting-vote couch. Of course the young aspiring brigade is known to offer sexual favours and of course the senior brigade is known to accept.

“I am not saying it is right. I would never be part of such a compromise. But we cannot shut our eyes to the reality around us. Don’t condemn Sarojji for speaking the truth.

“Condemn those who create a situation where girls and boys feel they have to compromise to get ahead in life.”

However, Sinha is quick to point out — like Khan — that the casting couch is a personal choice.

“What happens on the couch or wherever two people come together, is a matter of personal choice. No one is forcing any girl or boy to lie down on the couch. You have something to give and you are offering it to someone who is interested. Where is the coercion or compulsion.?”

IANS

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Sonam, Kareena, Swara refrain from casting couch talk

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swara kareena sonam
Kareena Kapoor, Swara Bhaskar and Sonam Kapoor at the trailer launch of their upcoming film "Veere Di Wedding.

Mumbai, April 25: Three of Bollywood’s celebrated actors — Kareena Kapoor Khan, Swara Bhaskar and Sonam Kapoor — known for mincing no words on issues, refrained from commenting on the prevalence of the casting couch in the film industry a day after veteran choreographer Saroj Khan’s controversial remark.

The three actresses, along with newcomer Shikha Talsania, were present at the trailer launch of their upcoming film “Veere Di Wedding” here on Wednesday. During the interaction with media, they were asked for their opinion on the casting couch in the Indian film industry.

Swara, who is known for being very vocal about women empowerment and gender equality, said: “Firstly, this topic has nothing to do with our film ‘Veere Di Wedding’, and I think today we should keep our focus on the film. For the rest of thing, you please come on my Twitter timeline.”

Adding to that, Kareena said: “I do not think we should divert focus from this film. This is a very special film, and we have put a lot of effort. I think the film should get its relevant attention.”

Sonam promised to answer questions on the casting couch and women empowerment when she gives personal interviews for the movie.

“I would like to say that all these questions which are not related to film, I promise that we will answer them on one-on-one interactions with you people. But not today. We are trying to keep the focus on the film. We will talk about it in our personal time.”

Produced by Rhea Kapoor and Ekta Kapoor, directed by Shashanka Ghosh, the film “Veere Di Wedding” is releasing on June 1.

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Saroj Khan, at an event in Sangli, had said the casting couch had been happening since the beginning of time, and that it was not restricted to the film industry where “it provides a livelihood at least”. She later retracted and apologised for the comment.

In case if you have missed, Check the trailer of Veere Di Wedding here: 

IANS

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Kangana Ranaut to debut at Cannes red carpet

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Kangana Ranaut

Mumbai, April 25: Actress Kangana Ranaut will be making her debut at the red carpet of the prestigious Cannes Film Festival this year.

The “Queen” star will attend the fest in association with liquor brand Grey Goose as part of its global celebration of cinematic craft — Vive Le Cinema.

“It is overwhelming to witness the recognition and appreciation for Indian cinema at international platforms like Cannes,” Kangana said in a statement to IANS.

“Grey Goose has created a unique platform of celebration to toast the game-changing films at Cannes this year and I’m thrilled to partner with this global icon of luxury in the country of its origin,” she added.

Anshuman Goenka, Marketing Head of Bacardi India, feels Kangana “embodies the cinematic expression of Grey Goose through her passion for the field and ability to fly beyond the realm of commercial cinema”.

The 71st Cannes Film Festival will be held from May 8-19.

This year, acclaimed Indian actress-filmmaker Nandita Das’ directorial “Manto”, a biographical on controversial Urdu writer Saadat Hasan Manto, has made its way to the Un Certain Regard segment of the fest. “Nakkash”, featuring Inaamulhaq, will also be part of the film gala.

Tillotama Shome-starrer “Sir” will be screened at sidebar Cannes Critics’ Week.

IANS

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