San Francisco, Dec 8: Leading photo-sharing platform Instagram is testing “Direct” — a standalone app for instant messages which will reportedly remove messaging features from the regular app.
“‘Direct’, which opens to the camera in the same way Snapchat does, will become available on Android and iOS in six countries including Chile, Israel, Italy, Portugal, Turkey and Uruguay. If you install it, the inbox disappears from the Instagram app and can only be accessed in ‘Direct’,” news agency IANS quoted citing The Verge report.
This is officially a test that the Facebook-owned company is doing as it says “private messaging can never be a best-in-class experience when it lives inside an app meant for broadcasting publicly”.
“We want Instagram to be a place for all of your moments, and private sharing with close friends is an important part of that,” Hemal Shah, Instagram Product Manager, was quoted as saying.
“‘Direct’ has grown within Instagram over the past four years, but we can make it even better if it stands on its own. We can push the boundaries to create the fastest and most creative space for private sharing when Direct is a camera-first, stand-alone app,” Shah further asserted.
This is alike to what Facebook did in 2014. The social media titan shut off messaging from the main app and asked users to download Messenger.