Although hosts India have crashed out of the World T20, cricket administrators need not worry as the advertisement rates have not been affected too much.
After losing to New Zealand in their campaign opener, India — winners of the inaugural World T20 in 2007 — staged a strong comeback by beating arch-rivals Pakistan, Bangladesh and Australia.
But they eventually lost to West Indies in the second semi-final by seven wickets here on Thursday to crash out of the competition.
“India’s exit from World T20 won’t hit the advertising rates too much as the advertising slots for the final were pre-sold,” a source told media on Saturday.
The West Indies — winners of the 2012 edition — will face 2010 winners England (who beat New Zealand on Wednesday in the first semi-final) in the much-awaited final of the sixth edition of the World T20 at the Eden Gardens on Sunday.
Indian batsman Virat Kohli was the star for the hosts, scoring an impressive 273 runs in just five innings in the competition to continue his consistent run in the shortest format of the game.