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India will again be a key market for us: Nokia

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Barcelona, Feb 28 : As it aims to become one of the top three smartphone players globally, India will once again be a key market for Nokia, a top company executive has said.

The company, once the undisputed leader of the mobile phone space, now operates through HMD Global and unveiled the Nokia 6, Nokia 5, Nokia 3 and a revamped version of the iconic Nokia 3310 at the Mobile World Congress (MWC) here.

“By June, these products will be launched globally and India will serve as a key market for us again. Our attempt is to source 100 per cent from the country because of tax benefits,” Ajey Mehta, Vice President-India for HMD Global India Ltd., told IANS on the sidelines of the annual event.

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Nokia Mobile Phones

“We will make sure that we have a renewed presence in 250 cities and towns before we make new products available.

“Our core strength is offline but we will also go online to reach a wider audience. However, online and offline product ranges will be different,” he said, adding that a focus on core experience, design, quality and a pure Android experience will drive the bid to be among the top three smartphone players worldwide.

“The market has been cluttered with undifferentiated products and there is fatigue being observed. People are looking for fresh offerings which we aim to provide. We will aim to become the people’s brand and have a presence in flagship brands as well as in the low-price segment,” Mehta stressed.

Mobile handset shipments touched 265 million in 2016 with feature phones making up about 59 per cent of the overall market.

Image result for Nokia factory at Sriperumbudur

According to Mehta, feature phones are big business in India and the company can’t ignore it.

“We will have to be innovative in the feature phone segment but we will have to win in the smartphone space too. We are working with our partners like Foxconn to supply both smartphones and feature phones from our India manufacturing unit,” Mehta said.

The Nokia factory at Sriperumbudur in Tamil Nadu is one of the largest manufacturing facilities for mobile phones in the world.

Nokia 6 features a 5.5-inch full-HD screen and is crafted from a single block of 6000 series aluminium. The device will be available in four colours — matte black, silver, tempered blue and copper.

Powered by the Qualcomm Snapdragon 430 mobile platform and Qualcomm Adreno 505 graphics processor, Nokia 5 features a 5.2-inch IPS HD display with Corning Gorilla Glass.

Thin, light and durable, the $52 (less than Rs 4,000) Nokia 3310 delivers 22-hour talk-time and a month-long stand-by. The device is available in four colours — Warm Red and Yellow, both with a gloss finish, and Dark Blue and Grey, both with a matte finish.

“We will stick to the core values of Nokia like reliability, consistency, simplicity, human touch, trust… but implement them in a more modern way so that it is appealing to the new consumers. We need to get the best from the past and target new consumers,” Mehta told IANS.

Nokia announced last year that it had licensed Finnish company HMD Global to produce Nokia-branded mobile phones and tablets.

HMD has reached agreements with both Microsoft and Nokia for the use of the Nokia brand and some design rights. HMD is planning to spend some 400 million euros to market the Nokia brand for the next three years.

(Anuj Sharma can be contacted at anuj,[email protected])

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Mobile manufacturing to touch Rs 132,000 cr: Prasad

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New Delhi, April 26 (IANS) Indian mobile manufacturing industry is expected to touch Rs 132,000 crore by the end of 2018, Electronics and IT Minister Ravi Shankar Prasad said on Thursday.

India manufactured about 110 million mobile phones in 2015-16 as compared to 60 million in 2014-15, a growth of over 90 per cent. In value terms, India’s mobile manufacturing industry produced mobile phones worth Rs 54,000 crore in FY15-16, compared to Rs 18,900 crore in FY14-15. This touched Rs 94,000 crore by the end of 2017, the minister said.

He was speaking at an event organised by MeitY, ASSOCHAM and Ericsson.

In terms of volume, in 2014 India produced 5 crore mobile phone made locally in India, which reached 15 crore in 2015-16.

In 2017 the Indian mobile manufacturing industry produced 22 million mobile phones. “The industry would produce 50 million mobile phones by 2020,” said the minister.

In terms of electronics manufacturing units, the minister said that within three years, the industry added 120 such units. Two-third of these were mobile manufacturing units and there were 54 such units in Noida alone. These industries employ 5 lakh people, he added.

IANS

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‘Galaxy J2 2018’ to come pre-loaded with ‘Samsung Mall’

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New Delhi, April 26: Samsung on Thursday said its smartphone “Galaxy J2 2018” will be available from April 27 pre-loaded with a new feature called “Samsung Mall.”

“Samsung Mall” is part of the “Make for India” initiative that uses Artificial Intelligence (AI) and Machine Learning (ML) to deliver search results on the basis of a product picture clicked on or uploaded from the user’s gallery, the company said in a statement.

“Samsung Mall uses AI to revolutionise the way customers shop online with visual search,” said Sumit Walia, Director, Mobile business, Samsung India.

Priced at Rs 8,190, “Galaxy J2 2018” features a 5.0-inch “super AMOLED display, an 8MP rear camera and 5MP front camera — both with LED flash.

The device is powered by Quad-Core 1.4 GHz Cortex A53 processor paired with 1.5GB of RAM and 2600mAh battery.

Additionally, Jio users who purchase “Samsung Galaxy J2 2018” can avail a cashback of Rs 2,750 in their “MyJio account” on recharging with a Rs 198 or Rs 299 plan.

The cashback for Jio users comes bundled with an extra 10GB of 4G data on every recharge for the next 10 recharges.

IANS

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More people prefer iPhone 8 over iPhone X in the US: Report

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San Francisco, April 25: More and more people are buying iPhone 8 and iPhone 8 Plus than the “super premium” iPhone X in the US, a new survey has revealed.

According to the research group Consumer Intelligence Research Partners (CIRP), iPhone 8 made up 23 per cent of iPhone sales in the first quarter of 2018 and iPhone 8 Plus registered 21 per cent.

“The iPhone X trailed at 16 per cent, down from 20 per cent the previous quarter,” CNET reported on Tuesday, citing the survey’s findings.

The survey also showed a trend among respondents toward buying past years’ iPhones.

“During the same months of 2017, the brand new iPhone 7 and iPhone 7 Plus accounted for nearly 70 per cent of iPhone sales. This year, a lot more people are buying iPhones from one, two and even three years ago,” the report noted.

Apple will announce its next quarterly earnings report on May 1.

In March, a top analyst with asset management firm Piper Jaffray said that unlike what Apple had expected, the response to iPhone X has been lukewarm as many existing users believe that the device is too expensive.

“According to Apple news site PED3.0, Michael Olson, a senior researcher with Piper Jaffray found that 44 per cent people who didn’t upgrade said that they baulked at the idea because their current ‘iPhone works fine’,” Fortune reported.

More than a third of the respondents said that the iPhone X, which starts at $999, is too expensive.

“And eight per cent said they would have upgraded if the new phone had a larger screen,” the report added.

Ming-Chi Kuo, an analyst with KGI Securities, said in March that the Cupertino-headquartered company would cease production of iPhone X mid-year.

Apple is reportedly gearing up to introduce three new iPhones in 2018 and one of them will be more popular than the others, according to Kuo.

IANS

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