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India, Pakistan share similar tastes, sensibilities: Designer Khadija Shah

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New Delhi, Sep 27 : Pakistani designer Khadija Shah, whose label Élan is making an India debut, finds both the neighbouring countries sharing the same taste and sensibilities along with similar culture and identities. She says she planned to bring the brand to India as it has received a love from here.

“India is a country with tastes and sensibilities very similar to Pakistan. We share similar culture, history and identities. Over the years, Élan has received a lot of love from India, from some getting in touch with us for couture and bridal wear, to others reaching us in markets like Dubai and Singapore for our ready to wear collections.

“To bring Élan to India was always the natural next step and I am happy to find we’re on our way to realizing that,” Shah told IANS in an email.

Established in 2006, Élan earned early success because of its intricately detailed and luxurious evening and bridal wear. After gaining popularity for its couture creations, the brand began to produce luxury prêt-a-porter, and is now known for its aesthetic, versatile silhouettes and detailing.

In addition to these lines, the brand also produces a range of unstitched fabrics, both within Pakistan and abroad.

Élan is coming to India through Vesimi, Dubai’s multi-designer store.

How important is the Indian market for the brand?

“As we look at international expansion and exploring markets, India remains one of the most prominent and relevant avenues for us. The fact that our ethos is very similar, and the population five times that of Pakistan, our attraction is obvious.

“Élan has lines catering across the spectrum from the very top to those more affordable to the masses and that gives the brand a lot of potential in a place like India which has a thriving and aspirational middle class and a finely attuned upper segment,” said Shah, who acquired her love for designing from her mother who used to design for family and friends for as long as she can remember.

After graduating from a college in London, Shah returned to Pakistan and initially started off by helping her mother with her work. Her mother, however, only did it as a hobby as she was busy with a lot of other work, whereas Shah wanted to pursue it on a much larger scale.

Their current plan is to establish a strong and consistent presence in India.

“I think it is very important to develop a contact point with customers, and that is what our immediate focus is. Once we have achieved that, we will work towards expanding and growing,” said Shah.

And will there be fashion week participation soon?

“Many a times I have been invited to participate. However, it has not come through as yet fundamentally due to prior commitments, timing issues and customs barriers. However, I would love to showcase a collection in India in the future,” said Shah.

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Bigg Boss 14: Tujhse Hai Raabta actor Sehban Azim CONFIRMS being approached for the show

Bigg Boss 14 is round the corner and Sehban Azim reveals that he was indeed approached for the show

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Bigg Boss 14 is one of the most anticipated reality shows of all time. The show is all set to premiere on October 3 and there are a lot of speculations around the contestants who will be entering the house.

TV actor Sehban Azim is seen in a new project which released today. The project is a bit different as it’s a short film.

Bigg Boss 14 is round the corner and the actor reveals that he was indeed approached for the show. “I did get a call from Bigg Boss 14, but I avoided it for the time being. I respect people who are a part of the show. It takes a lot of courage. I don’t think I have it in me.”

He goes on to explain, “I have told no to Bigg Boss as I don’t understand the show. I haven’t said no to reality shows in general. The thing is you (as a viewer) don’t know what is happening (in Bigg Boss). You don’t know where they will take the story and how much they are showing. They shoot for an entire day and show footage of only 30 minutes or so. The truth is sometimes very different. The makers show the viewers things that the viewers want to see. So while you are doing a reality show, in the end you are just a puppet because they will decide what they want to show.”

The actor adds, “In a TV show, I have to play a character. You give me a character from a show and I know that I have to play it. You give me a script and I will keep on playing it. That I understand. But if you tell me that you are Sehban and we will make you do things and we will put less salt in your food so that you react and get angry, that I don’t get. So they bring the actor to that level in which he/she feels troubled. So why do I get into that situation? I know fame and money are necessary but it’s not that necessary that I get into tough situations. I want to avoid it.”

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Yami Gautam makes kajal with ‘ghar ka ghee’

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Yami Gautam

Mumbai, Sep 11 : Yami Gautam is making innovative use of her time at home during lockdown. On Friday, the actress shared on Instagram that that she has learnt to kajal (kohl) the way her grandma used to do it.

“Having patiently observe my Naani as she would make ‘Kaajal’ at home for us girls, whenever we would visit her during summer holidays, has left me with some really sweet memories- the fresh scent of the burnt oil wick, smeared with ghar-ka ghee & then stuffing it in a small antique container, which I still posses,” Yami wrote.

“Finally, made ‘kaajal’ myself today & the feeling took me back to those innocent & much-treasured memory lanes,” she shared.

Along with it, she posted a picture of flaunting kohled eyes.

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Alaya F: Once I set my mind to something, I’ll do it

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Alaya F

Mumbai, Sep 11 : Young actress Alaya F is looking back at her training days as she says she is still learning and growing.

“A lot of things in my training have been very, very hard for me and haven’t come necessarily naturally to me, but I’m still learning and still growing and I still have a long way to go from where I want to be,” she said.

“I think all my teachers have said this to me, that I am very stubborn because once I set my mind to something, I will do it no matter what. And even if I give up on it for like one day, the next day I’ll come back and want to do and want to do it even better,” she added.

Alaya had made her silver screen debut with “Jawaani Jaaneman” this year.

The actress often takes to Instagram to share how she keeps challenging herself. She recently posted how she stepped out of her comfort zone for a fun dance.

Sharing a video of her dancing, she had posted on Instagram: “Tried to do a fun choreography in pencil heels with no cuts at all just push myself out of my comfort zone a little.”

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