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Hrithik Roshan signs Rs 100 crore deal with



Hrithik Roshan

Bengaluru, Aug 8: Health and wellness start-up announced on Tuesday Rs 100-crore partnership with Bollywood star Hrithik Roshan, who will promote through his lifestyle and fitness brand HRX.

This strategic association is expected to accelerate Bengaluru-headquartered’s pan-India expansion plans.

The company said its growth plan over the next five years includes adding 500 new Cult outlets —’s chain of fitness centres — across India.

“’s growing popularity amongst consumers validates the need for holistic, preventive healthcare solutions in the country. Our partnership with HRX will enable us to expand our market presence and consumer base,” co-founder Mukesh Bansal said in a statement.

“Hrithik is admired for the incredible passion and discipline he devotes to his fitness regime, his association with us will chart new growth opportunities for,” Bansal added.

Founded in 2016 by former Flipkart executives Ankit Nagori and Bansal, aims to address preventive healthcare through a combination of engagement, coaching and delivery using a mix of online and offline channels.

As part of the collaboration, Hrithik Roshan’s signature workout, “HRX Workout”, designed by him along with his personal trainer under his brand HRX, is available exclusively at all CULT centres and eventually will be made available on the mobile app, the company said in a statement.

HRX was founded in 2013 by Hrithik Roshan and Exceed Exnterntainment.

“I strongly believe in the philosophy of healthy living which is integral to brand HRX — it is not just about being fit, but truly undergoing a transformation in your lifestyle and understanding the connection between mind and body,” the Bollywood star said.

“What is most remarkable about is that it creates bespoke solutions for its customers. I look forward to furthering the HRX vision through this partnership,” he added.



Rani Mukerji turns 40, pens a heartfelt note on her birthday




Mumbai, March 21: Actress Rani Mukerji, who turned 40 on Wednesday, says her 22-year journey as a woman in showbiz has been about battling discriminatory stereotypes constantly.

Rani, who is coming back to the big screen with “Hichki” after four years, wrote a heartfelt letter for her birthday. Besides her own journey, she highlighted the hiccups that other women actors face in the industry.

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Still from Rani’s upcoming film ”Hichki”

“As a woman, I must admit, it has not been an easy journey. I had to prove myself everyday. Actresses have to prove themselves everyday,” said Rani, who is married to producer Aditya Chopra and has a 2-year-old daughter Adira with him.

She steered the content to gender disparity in the industry and wrote about the preconceived notions that exist.

“A woman has a short career span, a married woman’s equity dies, women are not bankable commodities at the box office, ‘female-centric’ (I hate this word!!) films are huge risks.

“A married actress who is also a mother is the final nail in the coffin of her dreams, ambitions and aspirations – these are some of the discriminatory stereotypes that we have to live with and try to overcome every single day.

“For a woman, the disparity with a man is huge and glaring in this industry.”

Rani also commented how women are always under the scanner.

“We are judged for our looks, our dancing skills, our height, our voice, our acting, how we carry ourselves every time we step out of the house – we have to be the best and yet we are thought to be extremely dispensable.

“I have been asking my friends to talk about their weaknesses and how they overcame them. On my birthday, I cannot skirt these massive ‘hichkis’ that my fellow actresses and I have faced/face and will face every day,” she said.

Her own way to take on “this sexist stereotype” is by coming back to acting after my marriage and motherhood.

“I promise you, I will continue working and battling these stereotypes with all my fellow stunning, beautiful, kind and talented actresses and hope to see our society and the film industry mature further,” she said.

Rani acknowledged that change is setting in.

“I can already see the changes for the better and it fills me with joy. It makes my journey, my career meaningful. I want to see many more victories for all of us. It’s about time. I will be back soon – to try and entertain you, to push the envelope again.

For her roles in the films Kuch Kuch Hota Hai (1998), Yuva (2004) and No One Killed Jessica (2011), Mukerji won the Filmfare Award for Best Supporting Actress.

Rani Mukerji as ‘Meera Gaity’ in ‘No One Killed Jessica’

Rani Mukerji as ‘Meera Gaity’ in ‘No One Killed Jessica’

She also won the Filmfare Critics Award for Best Actress for her roles in Saathiya (2002) and Black (2005), and received the Filmfare Award for Best Actress for her roles in Hum Tum (2004) and Black (2005).

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Rani Mukerji in ‘Black’

Here’s Wishing the Queen of Bollywood ”Rani Mukherji” a very Happy Birthday!!

Rani Mukerji


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‘Tezaab’ maker finds new ‘Ek do teen’ crass



ek do teen baaghi 2 Jacqueline Fernandez

Mumbai, March 21: “Tezaab” filmmaker N. Chandra is irate over the reworked version of his film’s popular song “Ek do teen”. He says it is crass and that there must be laws against such creative vandalism.

N. Chandra says it was the original song’s choreographer Saroj Khan who informed him of a new version, which has Jacqueline Fernandez stepping into Madhuri Dixit’s shoes. The track features in the upcoming “Baaghi 2”.

Now that the new “Ek do teen” is out, Chandra said: “I can’t believe they’ve done this to ‘Ek do teen’. It’s crass beyond imagination. And Jacqueline Fernandez doing Madhuri Dixit’s number? Give me a break! It’s like turning the Central Park into a botanical garden. Madhuri danced with such grace and innocence.”

Chandra feels there need to be strict laws against such creative vandalism.

“Anyone can do anything to your creation just because there are no laws to protect our property. I remember some years ago, R.D. Burman’s ‘Dum maro dum’ had been similarly vandalised.”

He was referring to Rohan Sippy’s “Dum Maro Dum” in which Deepika Padukone had done an item number performing on the legendary Asha Bhosle number “Dum maro dum” from the film “Hare Rama Hare Krishna”.

Chandra said Saroj Khan and he “are definitely taking action”.


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Katrina Kaif Bollywood’s most popular actress outside India: Report




Mumbai, March 21: Actress Katrina Kaif has secured the top spot in a list of popular Bollywood actress outside India, according to a study.

She is followed by “Pari” star Anushka Sharma, “Highway” actress Alia Bhatt, “Udta Punjab” star Kareena Kapoor Khan and “Dilwale” star Kajol.

The findings are a part of consumption trend study done by Spuul, a video-on-demand (VOD) streaming platforms for Bollywood and regional movies, read a statement.

The report is based on a demographic data and consumption pattern which resulted in interesting insights about what Indians and Indian diaspora are viewing.

As per the study, Diljit Dosanjh is the most popular Punjabi actor outside India. Neeru Bajwa finds the second spot in the list, followed by Jimmy Sheirgill.

Punjabi movies are also popular on foreign shores, with the highest consumption in Australia followed by the US, New Zealand, the UK, Pakistan and Canada.

Tamil movies have more popularity and its viewership is the highest in the US, followed by Singapore, Malaysia, the UAE and the UK.

The study says that 50 per cent of consumers of video-on-demand content fall in the age group of 25-34 years, followed by 21 per cent in 34-44 years and 20 per cent in 18-24 years of age. Of this, 80 per cent are male.

Subin Subaiah, CEO, Spuul, said: “Last year, we saw high demand for Punjabi, Telugu, Tamil, Kannada and Malayalam movies. This year we aim to make Bhojpuri, Marathi and Bengali movies accessible to all as we see it getting more popularity.

“Simultaneously, we are working towards upping the ante in terms of our technology to create superior customer experience.”

The data in the report was gathered from January 1 to December 31, 2017 from more than 40 million registered Spuul users in India, Australia, New Zealand, the UK, the US, Singapore, Malaysia, Thailand, Indonesia, Philippines and the UAE.


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