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How these Branding Doctors are Changing the Game of Brand Management?

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New Delhi, Jan 13: With 200 startups shutting down their operations in India in 2016, time has come to rebuild &
rethink about the branding and marketing strategies for all businesses, not just to survive, but to sustain and increase market share.

The reason of these shutdowns is mostly because these brands failed to create their awareness in the market and used strategies that lacked user acquisition and conversion vision. To explain it in a better way we have interviewed the brand consultants of Aylin Global who call themselves as Branding Doctors of marketing and advertisement industry.

Please Introduces yourselves in single sentence
We are the branding doctors who consult patients(brands) having the problem of brand positioning, constantly failing in delivering brand value and customer commitments. Firstly, we diagnose the brands and secondly, we do major/minor surgeries of brands so that patients can be cured with the problems of delivering brand value and acquire customers at a high-rate with minimal cost of customer acquisition.
• How Does the brand Management works?
It’s a very complex process, so here is a small graphic showing the important factors that together contribute to a brand management process.

aylin-global-leading-branding-doctors

Why a Brand Needs Checkup from Branding Doctors?
“Every strategy is not meant for every brand”, for an eg. the branding and advertisement model that worked for PayTm is not necessary that it will work for pro kabaddi league. Every brand has a different target audience and needs a different strategy to acquire customers. So, to identify your target audience and implement a strategy that can work better for your brand to increase user acquisition and conversion you need proper branding checkup.

• What are the steps that you involve in Brand Management?
First thing first, the branding guidelines/branding architecture/Corporate Identity must be created to eliminate confusion and to maintain the brand standards, then the marketing analysis is done to identify the target audience whom we are going to target and convert into customers. Then the brand identity is created i.e. the company landing pages, social media profiles, Brand listing, etc., after, that we need to increase its reach among the user with a proper call to action. After, this we need to serve content via. graphical representation, statistical representation, video
representation, indoor/outdoor campaign, Content Distribution Networks, online/offline publications and more to attract users and increase their interest in our services/products. And finally, comes the conversion process, where we serve the user an offer(call to action) that a user cannot reject and get converted into customer.

• What are all the services that you offer?
There are various services that we offer majorly complete brand management solutions, online/ offline/influencer marketing, reputation management, Industrial product design & development and IT services including app development.
Find more over the website www.aylinglobal.in and download the brochure
• Who Should Go for Brand Checkup?
Every Brand, either a Politician/Political Party, an artist/a celebrity, a startup, Industrial Sector, MSME Sector or MNC’s, everyone should go for a checkup to get their brand evolution.

Because:-
“People Buy your Brand
because of HOW
You do the WHY
in WHAT you do”.
– Leo Verdonck

• Is there any offer for new clients?
Yes, there is; we are offering 10 Minutes free consultancy to every new client & we offer customised discounts to every new customer.
• How can brands contact you to redeem this offer?
Anyone can connect with us via email [email protected], via social media Facebook | Twitter

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Business

Flipkart, Amazon claim record online festive sales

World’s retail giant Walmart on August 18 completed acquiring 77 per cent equity stake in Flipkart for a whopping $16 billion (Rs 107,662 crore).

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Bengaluru, Oct 18 : India’s leading e-tailer Flipkart and its American rival Amazon on Thursday claimed record online sales ahead of Dusshera and Diwali festivals.

“We made a record-breaking business during the five-day sales festival on October 10-14 in diverse categories, including smartphones, electronic gadgets, home appliances, furniture and fashion,” Flipkart said in a statement on Thursday.

The Indian arm of Amazon also said it had record sales across categories during its great Indian festival celebration from October 10-15, with a 12-hour prime early access to its prime members.

“We had an overwhelming response to the fifth edition of the fest, with sales in the first 36 hours surpassing the first wave of last year and exceeded our plans,” said the city-based Amazon.

Both have, however, admitted that maximum sales were in the smart phones category, followed by televisions, laptops, home appliances and fashion in Gross Merchandise Value (GMV).

“We accounted for half of the e-tailer industry’s GMV, driven by higher sales in mobiles and fashion verticals, which grew 70 per cent and 78 per cent,” said Flipkart.

“Smart-phones had their biggest season, with Xiaomi selling over 1 million devices in a day followed by OnePlus with sales of Rs 400 crore in a day and premium phones sales exceeding a month of all India online sales,” said Amazon India head Amit Agarwal.

On the second day of sales, Flipkart began its offers on mobiles and sold one million in the first hour, ending the day with 3 million units.

“Three-in-four mobiles bought during the fest was on Flipkart,” said the Walmart-owned company.

World’s retail giant Walmart on August 18 completed acquiring 77 per cent equity stake in Flipkart for a whopping $16 billion (Rs 107,662 crore).

“We recorded 70 per cent share of the e-tail market in the country to match the scale of marquee retail events and demonstrated our position as market leader,” said Flipkart Chief Executive Kalyan Krishnamurthy.

Flipkart also claimed 85 per cent share of online market in fashion and 75 per cent in large appliances.

Amazon customers from 99 per cent pin codes placed an order in 4 days, with 80 per cent new customers from small towns.

“Large appliances sales in a single day for Amazon exceeded that of first wave for last festive sale; with 50 per cent sales from tier-2 and below towns,” said Agarwal.

One out of 2 Flipkart shoppers used payment options like EMIs and bank offers, driving 60 per cent of its overall sales and enabling customers to upgrade products in categories like mobiles, TVs and laptops.

“Fashion has brought in 40 per cent new customers and enabled us to maintained leadership with 85 per cent share,” added Krishnamurthy.

For Amazon too, fashion was the biggest category in units sold and new customers acquired, with 63 per cent orders from tier-2 and 3 cities.

“Two out of three of our customers benefited from exchange, EMIs and bank offers. New sellers who took part in the fest for the first time saw 300 per cent jump in sales, with 7,000 of them crossing the millionaire mark,” noted Agarwal.

IANS

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Reliance Jio posts Rs 681 crore profit in Q2

The subscriber base of Jio as on September 30, 2018 was 252.3 million, with an average revenue per user (ARPU) during the quarter at Rs 131.7 per month.

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Jio puts Mukesh Ambani on top of Forbes' Global Game Changers

Mumbai, Oct 17 : Reliance Jio, a subsidiary of Reliance Industries Limited, on Wednesday said it posted a standalone net profit of Rs 681 crore in the quarter through September on the back of (as yet) highest quarterly subscriber addition of 37 million.

It had posted a net loss of Rs 271 crore in the same quarter a year ago.

The company had recorded a net profit of Rs 612 crore in the first quarter of this fiscal year.

The standalone revenue from operations in the second quarter of this fiscal year ending March 2019 stood at Rs 9,240 crore, a massive on-year jump of 50.3 per cent, Reliance Jio Infocomm Ltd said in a statement.

The subscriber base of Jio as on September 30, 2018 was 252.3 million, with an average revenue per user (ARPU) during the quarter at Rs 131.7 per month.

The total wireless data traffic during the quarter was at a record 771 crore GB with per user average data consumption of 11 GB per month. The total voice traffic was 53,379 crore minutes in the quarter.

“Jio was conceived with a mission to connect everyone and everything, everywhere – always at the highest quality and the most affordable price… We have enabled our customers to adopt the digital life, with record consumption of data and use of digital services,” said Mukesh Ambani, Chairman and Managing Director, Reliance Industries.

“We are making rapid progress on the growth of our digital platforms, across new commerce, media and entertainment, agriculture, education, healthcare and financial services, which will further enhance the quality of life and productivity of the people of India,” he added.

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Honda Activa breaches 2 cr sales mark in India

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New Delhi, Oct 17 : Hondas Activa scooter has breached the 2-crore sales mark in India, Honda Motorcycle and Scooter India said on Wednesday.

According to the company, while it took 15 years to achieve the first one crore sales, the recent addition has come in just three years.

“Over 18 years and 5 generations, Honda 2Wheelers India continuously added value to exceed customers’ expectations and making Activa the most preferred choice of Indian 2 wheeler buyers,” said Minoru Kato, President and CEO, Honda Motorcycle and Scooter India.

“We are delighted that Activa partnered over 2 crore Indian families on the move in realising their dreams.”

Honda Activa was launched in 2001.

IANS

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