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How these Branding Doctors are Changing the Game of Brand Management?




New Delhi, Jan 13: With 200 startups shutting down their operations in India in 2016, time has come to rebuild &
rethink about the branding and marketing strategies for all businesses, not just to survive, but to sustain and increase market share.

The reason of these shutdowns is mostly because these brands failed to create their awareness in the market and used strategies that lacked user acquisition and conversion vision. To explain it in a better way we have interviewed the brand consultants of Aylin Global who call themselves as Branding Doctors of marketing and advertisement industry.

Please Introduces yourselves in single sentence
We are the branding doctors who consult patients(brands) having the problem of brand positioning, constantly failing in delivering brand value and customer commitments. Firstly, we diagnose the brands and secondly, we do major/minor surgeries of brands so that patients can be cured with the problems of delivering brand value and acquire customers at a high-rate with minimal cost of customer acquisition.
• How Does the brand Management works?
It’s a very complex process, so here is a small graphic showing the important factors that together contribute to a brand management process.


Why a Brand Needs Checkup from Branding Doctors?
“Every strategy is not meant for every brand”, for an eg. the branding and advertisement model that worked for PayTm is not necessary that it will work for pro kabaddi league. Every brand has a different target audience and needs a different strategy to acquire customers. So, to identify your target audience and implement a strategy that can work better for your brand to increase user acquisition and conversion you need proper branding checkup.

• What are the steps that you involve in Brand Management?
First thing first, the branding guidelines/branding architecture/Corporate Identity must be created to eliminate confusion and to maintain the brand standards, then the marketing analysis is done to identify the target audience whom we are going to target and convert into customers. Then the brand identity is created i.e. the company landing pages, social media profiles, Brand listing, etc., after, that we need to increase its reach among the user with a proper call to action. After, this we need to serve content via. graphical representation, statistical representation, video
representation, indoor/outdoor campaign, Content Distribution Networks, online/offline publications and more to attract users and increase their interest in our services/products. And finally, comes the conversion process, where we serve the user an offer(call to action) that a user cannot reject and get converted into customer.

• What are all the services that you offer?
There are various services that we offer majorly complete brand management solutions, online/ offline/influencer marketing, reputation management, Industrial product design & development and IT services including app development.
Find more over the website and download the brochure
• Who Should Go for Brand Checkup?
Every Brand, either a Politician/Political Party, an artist/a celebrity, a startup, Industrial Sector, MSME Sector or MNC’s, everyone should go for a checkup to get their brand evolution.

“People Buy your Brand
because of HOW
You do the WHY
in WHAT you do”.
– Leo Verdonck

• Is there any offer for new clients?
Yes, there is; we are offering 10 Minutes free consultancy to every new client & we offer customised discounts to every new customer.
• How can brands contact you to redeem this offer?
Anyone can connect with us via email [email protected], via social media Facebook | Twitter


Dubai’s Meraas eyes Indian buyers for premium residences



Dubai's Meraas Residence at Bluewaters Photo Credit :

Hyderabad: Property investors and high net worth Indians can now own premium residences in Dubai with Meraas, a Dubai-based holding company, marketing its new venture ‘Bluewaters’ in India through Australia’s Raine & Horne.

The company at its roadshows in Hyderabad, Delhi and Mumbai is offering a flexi payment plan for those looking to buy the residential units in the project coming up on manmade island off the Jumeirah beach residence coastline in Dubai.

The project comprises 698 one to four bedroom apartments, four penthouses and 17 villas with price ranging from about Rs 3.5 crore (for a one-bed room apartment) to Rs 70 crore (penthouse).

Raine & Horne, a global services company based in Australia, will begin the marketing in India with first roadshow here on March 25 and 26.

Sanjay Chimnani, Managing Director of Raine and Horne Dubai told reporters that they expect to sell 100 units at the roadshows in the three cities.

“This is high-end big size products priced reasonably. We are targeting all those who can afford to pay Rs 75 lakh upfront,” he said.

The company is offering four-year payment plan with zero percent interest. The customers can book the units by paying 10 percent of the cost. They have to pay another 10 percent at the time of delivery in October and 5 percent every four months.

With 9 to 10 percent growth in rental income, the investors can pay the installment with their earnings from the rent, he said.

Indians in Dubai are among biggest foreign investors in Dubai’s real estate. Quoting Dubai’s land records department, he said people of Indian nationality purchased real estate worth Rs 30,000 crore in 2017, up from about Rs 22,000 crore the previous year.

“This number is going to grow further with Dubai’s population expected to be doubled by 2030,” he said.

The freehold area, where expatriates are allowed to buy property, has 250,000 units while another 170,000 are expected to be added in next five years.


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Equity indices open lower, Nifty50 slips below 10k mark




Mumbai, March 23: Key Indian equity indices on Friday opened on a subdued note following a global sell-off, with the Nifty50 of the National Stock Exchange (NSE) slipping below the 10,000-level.

At 9.16 a.m., the Nifty50 — which opened at 9,968.80 points — declined by 120.20 points or 1.19 per cent to trade at 9,994.55 points.

The barometer 30-scrip Sensitive Index (Sensex) of the BSE, which opened at 32650.89 points, traded at 32641.91 points — down 364.36 points or 1.10 per cent from the previous session’s close.

The BSE market breadth was bearish with 1,398 declines and 122 advances.

Heavy selling pressure was observed across all sectors led by banking, metals, auto, capital goods and consumer durables stocks.

On Thursday, negative cues on the back of global protectionist measures, higher interest rates in the US and hike in crude oil prices, along with selling pressure in banking, auto and capital goods stocks depressed the key indices.

The Nifty50 fell by 40.50 points or 0.40 per cent to close at 10,114.75 points while the Sensex closed at 33,006.27 points — down 129.91 points or 0.39 per cent.


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Equities close lower on global cues, selling pressure



Mumbai, March 22: Key Indian equity indices provisionally closed on a lower note on Thursday as negative European markets, along with selling pressure in banking, auto and capital goods stocks, suppressed investors’ sentiments.

The key indices had opened on a higher note after the US Federal Reserve raised the benchmark interest rate by 25 basis points, signalling two more rate hikes in 2018.

The wider Nifty50 of the National Stock Exchange (NSE) fell by 40.50 points or 0.40 per cent to provisionally close at 10,114.75 points (at 3.30 p.m.).

The barometer 30-scrip Sensitive Index (Sensex) of the BSE, which opened at 33,206.99 points, closed at 33,006.27 points — down 129.91 points or 0.39 per cent from the previous session’s close.

The Sensex touched a high of 33,281.77 points and a low of 32,963.31 points during the intra-day trade.

The BSE market breadth was bearish with 2,010 declines and 709 advances.

On Wednesday, value buying pushed the key indices higher even as some gains were ceded on caution ahead of the US Federal Reserve’s FOMC (Federal Open Market Committee) meet.

The Sensex closed the day’s trade at 33,136.18 points — up 139.42 points or 0.42 per cent — while the Nifty50 gained 30.90 points, or 0.31 per cent, to close at 10,155.25 points.


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