New Delhi, Jan 13: With 200 startups shutting down their operations in India in 2016, time has come to rebuild &
rethink about the branding and marketing strategies for all businesses, not just to survive, but to sustain and increase market share.
The reason of these shutdowns is mostly because these brands failed to create their awareness in the market and used strategies that lacked user acquisition and conversion vision. To explain it in a better way we have interviewed the brand consultants of Aylin Global who call themselves as Branding Doctors of marketing and advertisement industry.
• Please Introduces yourselves in single sentence
We are the branding doctors who consult patients(brands) having the problem of brand positioning, constantly failing in delivering brand value and customer commitments. Firstly, we diagnose the brands and secondly, we do major/minor surgeries of brands so that patients can be cured with the problems of delivering brand value and acquire customers at a high-rate with minimal cost of customer acquisition.
• How Does the brand Management works?
It’s a very complex process, so here is a small graphic showing the important factors that together contribute to a brand management process.
• Why a Brand Needs Checkup from Branding Doctors?
“Every strategy is not meant for every brand”, for an eg. the branding and advertisement model that worked for PayTm is not necessary that it will work for pro kabaddi league. Every brand has a different target audience and needs a different strategy to acquire customers. So, to identify your target audience and implement a strategy that can work better for your brand to increase user acquisition and conversion you need proper branding checkup.
• What are the steps that you involve in Brand Management?
First thing first, the branding guidelines/branding architecture/Corporate Identity must be created to eliminate confusion and to maintain the brand standards, then the marketing analysis is done to identify the target audience whom we are going to target and convert into customers. Then the brand identity is created i.e. the company landing pages, social media profiles, Brand listing, etc., after, that we need to increase its reach among the user with a proper call to action. After, this we need to serve content via. graphical representation, statistical representation, video
representation, indoor/outdoor campaign, Content Distribution Networks, online/offline publications and more to attract users and increase their interest in our services/products. And finally, comes the conversion process, where we serve the user an offer(call to action) that a user cannot reject and get converted into customer.
• What are all the services that you offer?
There are various services that we offer majorly complete brand management solutions, online/ offline/influencer marketing, reputation management, Industrial product design & development and IT services including app development.
Find more over the website www.aylinglobal.in and download the brochure
• Who Should Go for Brand Checkup?
Every Brand, either a Politician/Political Party, an artist/a celebrity, a startup, Industrial Sector, MSME Sector or MNC’s, everyone should go for a checkup to get their brand evolution.
“People Buy your Brand
because of HOW
You do the WHY
in WHAT you do”.
– Leo Verdonck
• Is there any offer for new clients?
Yes, there is; we are offering 10 Minutes free consultancy to every new client & we offer customised discounts to every new customer.
• How can brands contact you to redeem this offer?
Anyone can connect with us via email [email protected], via social media Facebook | Twitter