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Help your hair, make-up survive the sweaty summer

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MAKE UP

New Delhi, April 13: With summer comes melting makeup, smeared eyeliner, and super-sticky hair hence it is important to give proper hydration and relaxation to your skin and hair to be easy breezy as the temperature soars up.

Sushma Khan, National Creative Director-Makeup, Lakmé Salon and TIGI Educator Audrey D’Souza have listed the summer switch that must be made your regime to make your makeup last long and hair stay strong.

* For make-up

* Go light: Through the summer ‘less is more’ should be your mantra. The lesser the products you use, the lighter your skin will feel and make-up will not feel heavy. The summer is known to make your skin sweaty and layering more make-up on the face will add to it. Hence, it is highly recommended to use products with anti-bacterial properties.

Replace your foundation with a concealer to hide imperfections and feel light. Products with SPF of 30++ at least are a must. BB Creams are also a great option as it is an emulation of moisturizer and tinted foundation. Use more of light water-based products to make it feel light during summer, heat and sweating. Cut down your make up products to less than half and use the bare minimum.

* Multitask with your makeup: Invest in a product that does it all – for the lips, lids, and cheeks. It would cut down your routine to half and help keep your bag light. Simply choose from a range of summery bright or light lip and cheek tints as it will add a healthy glow with minimalistic colour.

* Switch to waterproof: Invest in waterproof eyeliners, mascaras and eye pencils. With the temperatures rising high, one tends to rub and wipe off the face regularly. This might, at times, end up in either smudging or fading. Choose between a highly or lightly pigmented waterproof eye products so that the look is as fresh as it was in the morning.

* For hair:

* Cocktail of products: Prepare your hair using a cocktail of smoothening and anti-frizz serums to smoothen your hair and get rid of any frizz at the same time.

* Shortcut to volume: Wash and condition your hair with a volumizing shampoo and conditioner to combat the limp and sticky hair. Prep your hair with volumizing lotion before the blow dry to give your hair volume for days. Brush backwards and say hello to 3x more volume!

* Beach waves for days: Boho-inspired beachy waves are the ultimate summer hair-do. Apply curling mousse on wet hair and scrunch it up in a bun. Use tongs to achieve the wavy look. You can also opt for dry shampoos to fight the stickiness on your third hair days. It also adds to the beachy texture.

IANS

Entertainment

Indian fashion student bags international award

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Ashita Singal
Ashita Singal

New Delhi, Oct 12: Indian fashion design student Ashita Singhal has won the 2018 Global James McGuire Business Plan Competition Award for her business concept titled ‘Paiwand, a fashion company that upcycles textile waste from fashion designers and turns it into designer fabrics and clothing.

Dhawan, a postgraduate fashion design student of Indian fashion design institute Pearl Academy, received $25,000 as prize money to set up her business.

With ‘Paiwand’, Singhal aims to develop a collaborative movement which will transform social and environmental standards in the fashion industry. The term ‘Paiwand’ means patchwork and Dhawan’s model will have a process which will create sustainable, quality work for its artisans.

Outshining 14 graduate teams and 16 undergraduate teams from different countries to bag the top spot, Singhal was lauded by the selection committee, for her entrepreneurship skills, passion for sustainability that was reflected in her work, good communication skills and business acumen.

Under Singhal’s business-to-business model, textile waste is collected from different fashion brands, design houses and artisans; cleaned and up-cycled to create a new fabric through the hand weaving process. The fabric is then sold back to the design houses and brands, which is further used by them to create a sustainable range for their clientele.

This is the second time in the last seven years that a student from Pearl Academy has won this award. In 2015, Kartik Verma, a Fashion Business Management student bagged this coveted award.

Singhal has thanked her faculty members for playing a crucial role in her success.

“Mentors were pivotal in fostering my deepening, life-long devotion to sustainability. The mentorship provided me with great insights for business research and helped me in building the business plan for McGuire. This award is a recognition of the efforts that I have put into this project and a confirmation that I am working in the right direction.”

Nandita Abraham, President, Pearl Academy, said: “Ashita’s’ award is an acknowledgement of the fact that sustainable design can help change the world. I am proud of Ashita and her super set of mentors who have brought laurels to our country”.”

IANS

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Fashion

Get festive look right with silver oxidised jewellery

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silver oxidised jewellery

New Delhi, Sep 27: The much-awaited festive season is just around the corner and no celebration is complete without the ethnic silver oxidised look. It is versatile, unique and can be worn with western and Indian wear.

Jagrati Shringi, Chief Technology Officer and Chief Marketing Officer, Voylla, has a few tips:

* The pretty one: Pair a statement ear-cuff with a striking pendant necklace and a plain kurta.

* Pom-pom power: If you are planning to add a dash of youthful magic to your jewellery collection, pom-poms are your go to accessory. The ‘pom-poms on jewellery’ trend is fast catching up with trendy fashionistas.

Shweta Kumar Bembey, Head Beauty Boutique Category at AVON, also has some suggestions:

* Statement piece: Want to leave a lasting impression at your festive, office or family functions? All you need to do is pair up your outfit with a statement neckpiece and you’re good to go. Jazz up this look further by letting your gorgeous hair open.

* Bohemian beauty: If you are looking to nail the boho chic trend, this multi-layered piece is a definite must-have for you. Wear it for a fun evening out or for festivities and be the centre of attention.

IANS

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Fashion

India, Pakistan share similar tastes, sensibilities: Designer Khadija Shah

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New Delhi, Sep 27 : Pakistani designer Khadija Shah, whose label Élan is making an India debut, finds both the neighbouring countries sharing the same taste and sensibilities along with similar culture and identities. She says she planned to bring the brand to India as it has received a love from here.

“India is a country with tastes and sensibilities very similar to Pakistan. We share similar culture, history and identities. Over the years, Élan has received a lot of love from India, from some getting in touch with us for couture and bridal wear, to others reaching us in markets like Dubai and Singapore for our ready to wear collections.

“To bring Élan to India was always the natural next step and I am happy to find we’re on our way to realizing that,” Shah told IANS in an email.

Established in 2006, Élan earned early success because of its intricately detailed and luxurious evening and bridal wear. After gaining popularity for its couture creations, the brand began to produce luxury prêt-a-porter, and is now known for its aesthetic, versatile silhouettes and detailing.

In addition to these lines, the brand also produces a range of unstitched fabrics, both within Pakistan and abroad.

Élan is coming to India through Vesimi, Dubai’s multi-designer store.

How important is the Indian market for the brand?

“As we look at international expansion and exploring markets, India remains one of the most prominent and relevant avenues for us. The fact that our ethos is very similar, and the population five times that of Pakistan, our attraction is obvious.

“Élan has lines catering across the spectrum from the very top to those more affordable to the masses and that gives the brand a lot of potential in a place like India which has a thriving and aspirational middle class and a finely attuned upper segment,” said Shah, who acquired her love for designing from her mother who used to design for family and friends for as long as she can remember.

After graduating from a college in London, Shah returned to Pakistan and initially started off by helping her mother with her work. Her mother, however, only did it as a hobby as she was busy with a lot of other work, whereas Shah wanted to pursue it on a much larger scale.

Their current plan is to establish a strong and consistent presence in India.

“I think it is very important to develop a contact point with customers, and that is what our immediate focus is. Once we have achieved that, we will work towards expanding and growing,” said Shah.

And will there be fashion week participation soon?

“Many a times I have been invited to participate. However, it has not come through as yet fundamentally due to prior commitments, timing issues and customs barriers. However, I would love to showcase a collection in India in the future,” said Shah.

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