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Happy Birthday Shashi Kapoor!

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NewDelhi, March 18: Bollywood’s Legendary star Shashi Kapoor have turned 79 Today. He was born on 18 March,1938, in Calcutta during British Raj.  

He has worked as a director and a producer apart from being an outstanding actor. He stoles many hearts during the golden era of cinema. He is believed to be one of the most influential actors, the Indian cinema has ever had.

Words fall short for singing the glories for the Indian actor who refused the National Award for the movie ‘Dharmaputra’.

From epic films like Waqt, Deewar, Kalyug, Suhaag, to making super energetic films at 80- Shashi Kapoor did everything to defy the notion of old age.

Wefornews wishes him a long life.

Wefornews Bureau 

 

Entertainment

Multiplex growth in metros slowing, rural areas will get boost: PVR

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New Delhi, May 22: Superstar Salman Khan has been vocal about the need to open more multiplexes on the outskirts of cities. Ajay Devgn is revamping some theatres in Uttar Pradesh and plans to buy 200 more screens soon.

But are multiplexes reaching their saturation point? In cities, perhaps. But there’s tremendous scope to develop multiplexes in tier-2 and tier-3 cities, says a top official of India’s largest cinema exhibition chain PVR Cinemas.

“The multiplex growth in metros is likely to slow down gradually. We are rapidly expanding our presence to tier-2 and tier-3 markets that will fuel the growth of multiplex industry and give the patrons the right movie watching experience,” Gautam Dutta, CEO of PVR Cinemas, told IANS in an email interview adding that growth should be coupled with a government thrust to promote small towns into cities in the future.

“Change in the approach of people towards watching movies and rise in disposable incomes are encouraging signs for expanding our presence beyond tier-1 cities,” he said.

According to a 2018 FICCI-EY report on India’s media and entertainment sector, single screens cinemas have reduced from 9,710 screens with 91 per cent share of total screens in India in 2009 to less than 71 per cent share in 2017 with 6,780 screens. At the same time, multiplexes have grown at a steady rate of over 10 per cent over the last years.

The report stated that the Indian film exhibition segment in terms of numbers of screens was less that one-fifth in size as compared to developed markets like China and the US.

“The ratio is expected to further deteriorate with India facing a constant decline in its screen count, due to the shutdown of single screens,” it said.

The Indian entertainment industry is brimming with stories, and produces most number of films in a year. But India stands “as one of the most highly under-penetrated markets among major countries with 8 screens per million”, the report added.

But this may change in future.

“The rise in disposable income, data penetration, more awareness for films and more people seeking entertainment are significant factors contributing to the growth of films in tier-2 and tier-3 markets,” Dutta said.

Dutta, who is determined to expand base of PVR in south India, points out that rural areas are developing into small towns, complete with malls.

“Single screen theatres (are) giving way to multiplexes due to inherent challenges in sustainability. Multiplexes will get evolved to megaplexes with 10 screens and above showcasing the best of global formats under one roof offering maximum number of shows and content options for a consumer to choose from,” he said.

He feels multiplexes are thriving because of low screen density but consolidation would happen.

PVR has 625 screen in 134 properties across india, including 155 screens in 23 properties in South India. The company expects to add 90 screens in the current financial year.

“Every year we target to grow organically by adding 60-70 screens. However, this year we hope to exceed this benchmark,” Dutta said.

IANS

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West Bengal government honours Legendary singer ‘Asha Bhosle’

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Kolkata, May 22: Veteran singer Asha Bhosle was conferred the Banga Bibhushan, the West Bengal Government’s highest award, by Chief Minister Mamata Banerjee on Monday.

“I am elated that Asha Bhosle has accepted our invitation and has taken the pain to come here. We can never forget her contribution,” Banerjee said at the event.

Bengali matinee idol Prosenjit Chatterjee and Justice Shyamal Kumar Sen (retd) also received the Banga Bibhushan.

On Banerjee’s request, the veteran singer mesmerised everyone by rendering a Bengali song.

Banerjee said “one cannot forget Bhosle’s connection to the soil of Bengal” as she and her sister Lata Mangeshkar have sung many Bengali songs and it is a matter of pride for the Bengalis.

“We couldn’t invite Lata Mangeshkar, owing to her health but we extend our best regards to her through Ashaji,” said Banerjee.

This year, writer Samaresh Majumdar and footballer Subrata Bhattacharya also received the Banga Bibhushan.

Other recipients of the prestigious award included Girija Shankar Rai (writer), S.K. Bhowmik (researcher), Mohammed Habib (football player).

Singers Sriradha Bandopadhyay, Arundhati Homchoudhury and Partha Ghosh (elocutionist) received the Banga Bhushan award.

The Mamata Banerjee-led government instituted these awards in 2011 after it came to power.

IANS

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Shweta Bachchan makes screen debut with father Big B, See Pics

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Mumbai, May 22: Shweta Bachchan, daughter of Bollywood megastar Amitabh Bachchan, will be seen in a jewellery ad in which she will be making her on-screen debut alongside her father. And the advert is said to be highlighting the various shades of a father-daughter relationship. 

Talking about the new venture, Ramesh Kalyanaraman, Executive Director of Kalyan Jewellers said in a statement: “We believe that audience will love to see the film wherein, both, Amitabh Bachchan and Shweta play the role of a father and daughter, in the ad film for the first time.”

“As a brand, Kalyan has always celebrated the bonds of family and relationships and the new film epitomises family values. Shweta’s design inputs will also augment Kalyan’s chic and trendy signature collections,” the statement said.

Have a look at their photographs from the shoot: (Credit- News18)

amitabh shweta bachchan

amitabh shweta bachchan

amitabh shweta bachchan

amitabh shweta bachchan

The ad which attempted to capture the value of trust and transparency of a relationship is directed by G.B. Vijay, for the jewellery brand. Big B is the brand ambassador of Kalyan Jewellers since 2012.

This is not the first time the brand is featuring members of Bachchan family, as Jaya Bachchan and Aishwarya Rai Bachchan also featured in a TVC to represent the brand.

The TVC, which is also being shot in Malayalam will have Manju Warrier playing the role of Big B’s daughter. The advertisement is expected to go on air in July.

WeForNews

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