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Good News: Dubai-based brand SoShru to walk into India

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Dubai-based fashion brand SoShru, which has been appreciated by celebrities like Priyanka Chopra, Malaika Arora Khan and Ileana D’Cruz, will make its way into India by the end of the year, with New Delhi and Mumbai as target cities.

Shruti Nijhawan, owner of the brand, says that India will be one of their largest markets.

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“Our target customer in India is seeking the product that we offer, at the price that we offer and in the quality that we offer. We are a value driven, quality obsessed, on trend, clothing brand at prices you can’t match. We feel the Indian consumer seeks value and will appreciate that in our brand,” says Nijhawan

The brand was launched in Dubai in March this year with an aim to ship globally.

Nijhawan feels that there are plenty of high street brands that are priced much higher in India.

“We saw this void and decided to launch a brand that was positioned within this space by offering contemporary designer clothing at much lower (high street like) price points.

By offering contemporary designer clothing at ‘high street’ like prices, we have optimised our value proposition and our customers are able to appreciate that,” she said.

Nijhawan had first launched a successful shoe range at the age of 17. She then pursued a degree from the National Institute of Fashion Technology in New Delhi.

Wefornews Bureau

Entertainment

Bigg Boss 14: Salman Khan to ask Rubina Diliak to leave

Rubina told Salman that she didn’t know she would be reprimanded for her point of view to which Salman replied that he is talking with respect.

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Bigg Boss 14 Team

Mumbai, Oct 18 : Irked by the attitude of actress Rubina Diliak, superstar Salman Khan will be seen asking her to leave the house in an upcoming episode.

In the promo, it is seen that the contestants are given a task to perform by Bigg Boss, which Rubina refuses to participate, saying it is against her self-respect.

“Main iss prakriya ka part nahi hoon. I am not a bin of garbage. Ab hamare ghar ke mukhya bol rahe hai ki tumhaare dimaag mein kachra hai. Mujhe uss cheez se problem hai. (I am not a part of this task. I am not a bin of garbage. Now the head of the house is saying that you have garbage in your brain. I have a problem with that),” she is seen saying in the clip.

Later, Salman is seen reprimanding Rubina in the weekend episode.

“Rubina aapka point unacceptable hai. Bigg Boss ke rules se aapko aapatti hai. (Rubina, your point is unacceptable. You have problems with Bigg Boss rules),” Salman said, and asked her what is she doing on the show when she doesn’t want to participate in the task.

When Rubina asked if she can put her across her point, he said that she is wrong. Then, Rubina said that she found it insulting, to which Salman said, “Apmaan toh abhi tak hua he nahi tha. (Noone insulted anyone)”

Rubina told Salman that she didn’t know she would be reprimanded for her point of view to which Salman replied that he is talking with respect.

“Yeh galat hai aur yehi aapko bhaari padne wala hai. (You are wrong, and it will work against you),” he said.

In the preview, he is also seen asking her to pack her bags and leave. It will be interesting to see if Rubina leaves the house, or the matter gets sorted.

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Nora Fatehi’s weekend mood: ‘Wanna dance and love and dance again’

Dancer-actress Nora Fatehi, in her latest social media post, has shared what she wants to do.

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Mumbai: In a new Instagram post, Nora shared a stunning picture. In the image, She looks gorgeous in a latex corset and harem pants. She completed her look with bright red hair, minimal make-up and ankle length peep-toe shoes.

“I wanna dance and love and dance again,” Nora wrote alongside the image, which currently has 507k likes on the photo-sharing website.

Recently, Nora had borrowed from a song by Meghan Thee Stallion to describe herself. She took to Instagram and posted a picture dressed in a gold blazer and skirt. For the caption, she borrowed lines from Meghan Thee Stallion’s song “Savage”.

Up next for Nora is the Ajay Devgn-starrer “Bhuj: The Pride Of India”. The film tells the tale of Indian Air Force pilot Vijay Karnik.

The period drama looks back at the story of 300 women of Madhapar village in Gujarat’s Kutch district, who played a pivotal role in helping India win the 1971 Indo-Pak war. The women came together to rebuild and repair the only runway in Bhuj, which was crucial for the war.

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Fashion

Young adults become quite rational while making sexual choices

Nearly all participants in the study made consistently rational choices, as defined by established models of psychological behaviour.

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New York, Oct 17 : Contrary to how they are sometimes portrayed in the media, young adults tend to make highly rational decisions when it comes to selecting potential romantic partners.

Young adults appear to consider both the risks and benefits of their sexual behaviour in a highly consistent and thoughtful manner, said the study published in the journal Psychological Science.

“There is a tendency to view sexual decision making in young adults as a highly variable and somewhat random process, more influenced by hormones or impulsivity than rational processes,” said lead author of the study Laura Hatz, a doctoral candidate at the University of Missouri in the US.

“Our study suggests, however, that young adults are highly consistent in their choices, balancing potential partners’ level of attractiveness against the potential risk for sexually transmitted infection.”

The research involved presenting 257 participants with hypothetical “sexual gambles” in which a photo of a potential partner’s face was shown alongside an associated, though purely hypothetical, risk of contracting a sexually transmitted infection.

Nearly all participants in the study made consistently rational choices, as defined by established models of psychological behaviour.

Prior research has shown that, in general, individuals tend to use what are known as heuristic decision strategies — cognitive shortcuts that may ignore some information — to make choices in life.

Hatz and her colleagues found that even individuals who could be identified as classic heuristic decision makers for monetary-based choices became rational decision makers when similar choices were framed as sexual choices.

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