India

Gift a helmet on this Raksha Bandhan, says Powerful Social Media Campaign

raksha bhandhan

New Delhi, Aug 7: This Raksha Bandhan should make a difference. It should send a clear message that the concept of protection should be from both sides brother and sister.

“The ritual should add meaning to the bond and while the brother promises to protect his sister on this auspicious day, the sister by presenting him a helmet would emphasise on the need for safety. Similarly, the brothers too should gift a helmet to his sister if she is a two-wheeler user.

Nizamabad MP K. Kavitha is behind the innovative campaign that began on the social media.

“This Raksha Bandhan, let’s all sisters come together and make sure all our brothers wear helmets,” says Nizamabad MP K Kavitha in a video to popularise her innovative online campaign on road safety. Requesting sisters to gift helmets to their brothers on the festival of Raksha Bandhan, Ms Kavitha points out the need to promote the use of helmets amongst people riding two-wheelers. Her initiative has received tremendous support online, with many praising it and others promising to gift their siblings helmets on Raksha Bandhan this year.

The ‘Sisters For Change’ website was launched by Lok Sabha Speaker Sumitra Mahajan as part of the ‘Gift A Helmet’ campaign, who also praised the campaign.

Amongst others who have applauded the campaign and pledged their support to the cause are cricketers Virender Sehwag and Gautam Gambhir, singer Anup Jalota, Tennis player Saina Nehwal, cricketer Gutta Jwala and Indian women’s team captain Mithali Raj.

Sand artist Sudarsan Pattnaik’s sand art for the festival of Raksha Bandhan also centered on this theme #BrothersSafety.

Meanwhile, many on social media have shared pictures of sisters gifting helmets to their brothers as further evidence of the popularity of the campaign. Ms Kavitha herself celebrated Raksha Bandhan by gifting her a brother a helmet.

WeForNews Bureau

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