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Get festive look right with silver oxidised jewellery

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New Delhi, Sep 27: The much-awaited festive season is just around the corner and no celebration is complete without the ethnic silver oxidised look. It is versatile, unique and can be worn with western and Indian wear.

Jagrati Shringi, Chief Technology Officer and Chief Marketing Officer, Voylla, has a few tips:

* The pretty one: Pair a statement ear-cuff with a striking pendant necklace and a plain kurta.

* Pom-pom power: If you are planning to add a dash of youthful magic to your jewellery collection, pom-poms are your go to accessory. The ‘pom-poms on jewellery’ trend is fast catching up with trendy fashionistas.

Shweta Kumar Bembey, Head Beauty Boutique Category at AVON, also has some suggestions:

* Statement piece: Want to leave a lasting impression at your festive, office or family functions? All you need to do is pair up your outfit with a statement neckpiece and you’re good to go. Jazz up this look further by letting your gorgeous hair open.

* Bohemian beauty: If you are looking to nail the boho chic trend, this multi-layered piece is a definite must-have for you. Wear it for a fun evening out or for festivities and be the centre of attention.

IANS

Entertainment

Suhana Khan shares screenshots by trolls commenting on her skin tone

Suhana is very much active on her Instagram page and often shares her photos flaunting her impeccable makeup skills and incredible fashion sense.

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Shah Rukh Khan’s daughter Suhana Khan addressed the trolls who have been commenting on her post about her skin tone. The star kid posted a beautiful photo of herself and then a series of comments she has been receiving from Instagram users calling her ‘kaali’. Before that, Suhana posted a note which read as “For all the people who don’t speak Hindi, I just thought I’d give a bit of context. The word for the colour black in Hindi is ‘Kaala’. The word ‘kaali’ is used to describe a female who is dark-skinned. And it almost never has positive connotations.”

The 20-year-old started by writing, “There’s a lot going on right now and this is one of the issues we need to fix!! this isn’t just about me, it’s about every young girl/boy who has grown up feeling inferior for absolutely no reason. Here are just a few of the comments made about my appearance. I’ve been told I’m ugly because of my skin tone, by full-grown men and women, since I was 12 years old.”

Suhana further wrote, “Other than the fact that these are actual adults, what’s sad is that we are all Indian, which automatically makes us brown – yes we come in different shades but no matter how much you try to distance yourself from the melanin, you just can’t. Hating on your own people just means that you are painfully insecure.”

Suhana is very much active on her Instagram page and often shares her photos flaunting her impeccable makeup skills and incredible fashion sense.

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Changing footwear trends in India

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New Delhi, Sep 27 : Covid-19 has changed consumer buying patterns across segments, ranging from FMCG, personal care, apparel to footwear. The change has also led manufacturers to take innovative strategies and widen certain product portfolio ranges to attract consumers and gain a competitive edge.

According to recent reports, the Indian footwear market is growing at a CAGR of 4.5 percent in India; however, owing to the current pandemic, 2020 witnessed changing consumer needs. India’s homegrown e-commerce player Flipkart, observed some interesting trends on the platform. With people placed a greater focus on being fit and healthy, the demand for athletic shoes has grown. Running shoes emerged as the top searched items under the sports footwear category. The platform also witnessed a spike of 1.5X times in the sale of sports footwear compared to pre-Covid times and the revenue of this category saw a spike of 20 percent from July to August. Additionally, running and walking shoes searches for women marked a 2X growth.

With people continuing to stay indoors at most times, the preference for comfortable footwear is at an all-time high. Sandals and Slippers now constitute the top 5 searched queries under Men’s footwear – a trend that has never been seen in the recent past. Additionally, slippers have taken precedence over heels on the platform, becoming the most searched vertical under the women’s footwear category.

“To fulfill these ever-evolving demands of consumers, Flipkart is continuously working with brands and sellers to ensure they are able to benefit from the opportunities that e-commerce presents. During the pandemic, we’ve been working closely with a growing number of national, international, and regionally-renowned fashion brands and sellers, in different ways,” Nishit Garg, Vice President – Flipkart Fashion told IANSlife.

Adding, “This includes identifying opportunities for them to connect them with consumers across India through our online marketplace, scale their online presence and diversify existing product portfolios. This is being facilitated through an insightful collaboration which is based on a very deep consumer understanding. This approach has enabled our partners to strengthen their business, while reaping the benefits of e-commerce in a fair online marketplace.”

(Siddhi Jain can be contacted at [email protected])

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Shweta Basu Prasad: India is hung up on idea of fairness

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New Delhi, Sep 22 : Actress Shweta Basu Prasad feels skin colour has nothing to do with beauty but says India is hung up on the idea of fairness.

“India is hung up on fairness because we have had white people ruling us for years, and maybe we think that those who are fair are ‘superior’,” Shweta said.

“I certainly don’t think skin colour has anything to do with beauty and it is sad to read matrimonial ads where the girl’s skin colour is considered far more important than her academic abilities or cultural values. Fairness beauty creams must be banned,” she added.

Talking about her definition of beauty, she said: “My definition of beauty is beyond what is physical. Beauty is what is within. What you are as a person is more important than all extended nails or eyebrows or the makeup. Everybody around me is beautiful for me because I have more beautiful people in my life than those who simply look beautiful.”

On the work front, the actress was seen in Zee Theatre’s teleplay “Gudiya Ki Shaadi”, which takes a light-hearted jab at the standards of beauty set by society, especially with regards to women. She essayed the role of Gudiya, a confident girl who is proud of her skin colour.

The teleplay also stars Virendra Saxena, Samta Sagar, Ishtiyaq Khan, Saroj Sharma, Neha Saraf, Vikram Kochhar, Anveshi Jain.

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