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Facebook knows it has 270 mn fake accounts

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London, Nov 4: Already under lens for its role in Russia’s meddling into the 2016 US election, Facebook has admitted that up to 270 million accounts on the platform are either fake or duplicate.

The social media giant this week released its third quarter earning and buried in those results, it disclosed that there are tens of millions more fake and duplicate accounts than it had previously thought, The Telegraph reported on Saturday.

Around two-to-three per cent of its 2.1 billion monthly users in the third quarter of 2017 were “user-misclassified and undesirable accounts”, Facebook said, adding the number were up from the one per cent it had estimated in July.

Another 10 per cent of its accounts are duplicates of real users, almost doubling its estimate of six per cent from last quarter’s results, suggesting that in total, up to 13 per cent of its 2.1 billion monthly users (almost 270 million accounts) are “illegitimate”.

The company said that improvements to the data used to identify fake accounts was behind the increase, rather than a sudden surge in fake users, the report pointed out.

The disclosure could lead to increased scrutiny of the social network that is already under scrutiny after it revealed that the Russian content on its platforms reached more users than reported earlier.

According to a report in The Washington Post in October, Facebook was planning to tell lawmakers that 126 million of its users might have seen content produced and circulated by Russian operatives — many times more than the company had previously disclosed about their reach.

Facebook had previously reported that nearly 10 million users had seen those ads.

IANS

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HCL launches app dedicated to Indian classical music

Called “HCL Music”, the app is available for both Android and iOS users.

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New Delhi, June 22 (IANS) There is some good news for Indian classical music lovers as HCL has launched a free music app dedicated to catering to their taste in music.

Called “HCL Music“, the app is available for both Android and iOS users, HCL said in a statement.

The app features recordings of live performances from legendary artists, high quality studio recordings featuring maestros, forgotten collections of legends and an assortment of crowd sourced music by young and aspiring artists.

The app houses a collection of Indian classical music across genres including Hindustani, Carnatic and fusion music, HCL said, ading that the aim is to make the app the largest ever repository of classical content and also give upcoming artists a platform to showcase their talent.

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Facebook launches free version of ‘Workplace’ for NGOs

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San Francisco, June 21: Making inroads into the non-profit segment, Facebook has launched a free version of its enterprise communications app ‘Workplace’ to make work better, smarter and faster for charities and non-governmental organisations.

Named “Workplace for Good”, the app would donate work-essential mobile, video, communication and collaboration tools free of charge to organisations like World Wildlife Fund, United Nations Children’s Fund (Unicef) and more.

“We’re giving ‘Workplace for free’ to non-profits and staff at educational institutions globally, so they can build meaningful communities and create change around the world,” Annette Gevaert, Head, Workplace For Good, Facebook, wrote in a blog post late on Wednesday.

Additionally, the app also comes integrated with tools like “OxBot” which is a jargon-busting bot that provides a link to internal sources of information, increasing accessibility options.

“We’re also renewing our commitment to #ImpactCloud, a coalition of technology companies including Workplace, Salesforce, Box, Okta and Microsoft, working together to help accelerate digital transformation and impact for humanitarian and disaster relief organisations,” Gevaert added.

IANS

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‘Twitter Media’, a new home for publishers, is here

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San Francisco, June 20: In an apparent attempt to get close to publishers, Twitter has launched “Twitter Media” — a website dedicated to helping small publishers get the most from its platform.

Kay Madati, Global Vice President and Head of Content Partnerships officially introduced the new site.

“With Facebook disappointing publishers for the last few years Twitter saw an opportunity, and now it’s launching ‘Twitter Media’, a website dedicated to helping small publishers get the most from its platform,” tech website WeRSM reported late on Tuesday.

“Twitter Media” would feature best practices from content publishers across Twitter, curated by Twitter’s news, sports and entertainment partnerships teams.

The micro-blogging site said that “Twitter Media” will be updated regularly with case studies and success stories and will also feature a blog to help publishers stay up-to-date with tools for publishers.

The website would also include information about new products and features designed specifically for content publishers and there would be an easy-to-navigate help section curating answers to the most common questions Twitter gets from content publishers.

IANS

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