San Francisco, Dec 21: After successful live video feature, Now facebook has introduced “Live Audio” option – like traditional media radio or podcasting in news feed.
“We know that sometimes publishers want to tell a story on Facebook with words and not video. Our new ‘Live Audio’ option makes it easy to go live with audio only when that’s the broadcaster’s preferred format,” said Shirley Ip, Product Specialist, and Bhavana Radhakrishnan, Software Engineer at Facebook in a blog post on Tuesday.
“One thing we’ve heard is that partners want new formats for going live. We announced Live 360 last week, and today we’re excited to announce another way to go live on Facebook,” they added.
Unlike live video on Facebook, listeners can also discover live audio content in News Feed, during the broadcast and easily share with their friends.
Android devices user will be able to continue listening to a Live Audio broadcast even if they leave their Facebook app or lock their cellphones.
“Early next year, we plan to make this new format more broadly available to publishers and people,” the blog post read.