San Francisco, July 17: Facebook is full of ads and its going out of space so it is now turning to its other platforms – WhatsApp, Messenger and Instagram for revenue growth.
According to a report in ReCode, Facebook has determined that it can’t put more ads into users’ feeds without harming their experience.
“The industry term for this is ratio of ads to other content, called ‘ad load’, and Facebook says News Feed’s ad load is all maxed out hinting that its revenue growth might slow down ‘meaningfully’ this year due to this,” the report said.
Facebook is paying video publishers to make TV shows to start selling mid-roll video ads and funding video projects.
It started selling ads inside Instagram Stories and other platforms like Messenger, WhatsApp and Facebook.
Facebook was in Cannes to sell and educate ad buyers on Messenger ads just last month, the report added.
Facebook CEO Mark Zuckerberg announced that the platform has two billion users.
As far as Instagram is concerned, it has over 700 million monthly active users.
Facebook did almost $27 billion in total ad revenue in 2016.