New Delhi, Nov 28 : Dec 1 marks 2016 World AIDS Day, and this year will see something different as Condom maker Durex launched “Umbrella with Raindrops” as the safe sex emoji for Worlds Aids Day.
Following a poll of 3,500 16-35-year-olds from around the world, the “open umbrella with raindrops” icon, which can be found on smartphone devices, has been named as the unofficial safe sex emoji.
The revealing of an unofficial safe sex emoji is the next move in Durex’s recent #CondomEmoji campaign which calls for putting a safe sex emoji on every smartphone in order to help young people communicate about safe sex, the company said in a statement.
“We believe the naming of “Umbrella with Raindrops” as the unofficial safe sex emoji will be a significant step towards helping young people put safe sex back on the agenda,” said Volker Sydow, Global Director, Durex.
Durex global category director Volker Sydow said: “We believe that for this World AIDS Day identifying the unofficial safe sex emoji is an important step that helps to empower young people to put safe sex back on the agenda, supporting the fight to reduce the spread of HIV and AIDS.
They asking people to show their support for unofficial safe sex emoji and sharing the hastag #CondomEmoji.” And, this campaign has trending both on Facebook and Twitter with support of 160 countries backing the movement during a survey.