Culture and Heritage has always been a major object of travel for several years. Even today most traveler look at exploring the Cultural and heritage of aspect of the place they visit. The Traveler’s like to understand a country or regions’ culture, lifestyle of people, history of the country, art & architecture and any other elements that are important part of day to day life.
Cultural tourism as defined by the World Tourism -“trips, whose main or concomitant goal is visiting the sites and events whose cultural and historical value has turn them being a part of the cultural heritage of a community”.
In recent years, ‘culture’ has been rediscovered as an important marketing tool to attract travellers who have special interests in heritage and arts. As we see the growth pattern in the travel industry, Culture and Heritage tourism has always played a major role and is one of the most important segments of the tourism industry. Cultural tourism forms a base for most travel planners.
Cultural tourism has a positive economic and social impact. This segment also helps in preservation of cultural heritage and monuments. Also facilitates tourism in rural areas and helps in boosting their economic and social growth.
Culture can be split into two circles:
Inner Circle – represents the more traditional or basic elements of Cultural tourism and can be split into Tourism of art heritage – which relates to cultural assets and products of the past and tourism of art which relates to Presentation of visual arts, modern architecture, literature etc.
Outer Circle – Is the way of life or style of living of the population in a particular place and can be split into life style – elements such as cuisines, traditions, folklore etc and creativity – fashion, graphic design, cinema, entertainment etc.
In some places both these aspects form an offering which are mutually complementing each of the them.
Based on above, following are some subcategories of cultural tourism which are able to contribute to and motivate visitors:
– Heritage Tourism
– Art Tourism
– Urban Culture Tourism
– Rural Culture Tourism
– Contemporary Tourism
Jay Kantawala from WIYO Travel feels that Indians should also explore the Cultural tourism aspect of India apart from the International trips. Indian states of Rajasthan, Tamil Nadu, Gujarat and Uttar Pradesh also have a lot to offer to clients with interest in Cultural tourism.