Choose wisely – go organic this Holi!

Holi

With Holi -the festival of colours coming up — everyone is busy buying colours, ‘pichkaris’, and balloons but with increasing environment pollution and severe allergic reactions to synthetic colours, there is a growing awareness among people to opt for organic variants.

“In an approximately Rs 4,500-crore unorganised Holi colour market, the share of the organic variety is miniscule, but growing,” said Madhumita Puri, Founder and Executive Director of Avacayam Naturals, a Delhi-based manufacturer of organic colours.

The adverse effects of synthetic colours was observed in a study titled ‘The Holi Dermatoses’, published in the Indian Journal of Dermatology.

It found a spate in skin diseases following the spring festival in India.

In the study conducted on 42 patients in Kolkata, 11 patients suffered due to activities related to preparation of colors and 12 reported aggravation of pre-existing dermatoses.

Nearly 60 per cent patients reported itching, while others reported to have suffered from a burning sensation, scaling, redness and watering of the eyes, as per the study.

Treading on a eco-friendly and skin-friendly path, Avacayam Naturals employed differently-abled persons to make organic colours by using waste and used flowers and leaves.

This solves three purposes at one go – generates employment for the disabled, manufactures harmless eco-friendly colours, and there is optimal usage of waste flowers.

By Muskan Aggarwal

(IANS)

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