Changing footwear trends in India | WeForNews | Latest News, Blogs Changing footwear trends in India – WeForNews | Latest News, Blogs
Connect with us

Fashion

Changing footwear trends in India

Published

on

travel-shoes-footwear

New Delhi, Sep 27 : Covid-19 has changed consumer buying patterns across segments, ranging from FMCG, personal care, apparel to footwear. The change has also led manufacturers to take innovative strategies and widen certain product portfolio ranges to attract consumers and gain a competitive edge.

According to recent reports, the Indian footwear market is growing at a CAGR of 4.5 percent in India; however, owing to the current pandemic, 2020 witnessed changing consumer needs. India’s homegrown e-commerce player Flipkart, observed some interesting trends on the platform. With people placed a greater focus on being fit and healthy, the demand for athletic shoes has grown. Running shoes emerged as the top searched items under the sports footwear category. The platform also witnessed a spike of 1.5X times in the sale of sports footwear compared to pre-Covid times and the revenue of this category saw a spike of 20 percent from July to August. Additionally, running and walking shoes searches for women marked a 2X growth.

With people continuing to stay indoors at most times, the preference for comfortable footwear is at an all-time high. Sandals and Slippers now constitute the top 5 searched queries under Men’s footwear – a trend that has never been seen in the recent past. Additionally, slippers have taken precedence over heels on the platform, becoming the most searched vertical under the women’s footwear category.

“To fulfill these ever-evolving demands of consumers, Flipkart is continuously working with brands and sellers to ensure they are able to benefit from the opportunities that e-commerce presents. During the pandemic, we’ve been working closely with a growing number of national, international, and regionally-renowned fashion brands and sellers, in different ways,” Nishit Garg, Vice President – Flipkart Fashion told IANSlife.

Adding, “This includes identifying opportunities for them to connect them with consumers across India through our online marketplace, scale their online presence and diversify existing product portfolios. This is being facilitated through an insightful collaboration which is based on a very deep consumer understanding. This approach has enabled our partners to strengthen their business, while reaping the benefits of e-commerce in a fair online marketplace.”

(Siddhi Jain can be contacted at [email protected])

Continue Reading
Advertisement

Entertainment

Bigg Boss 14: Salman Khan to ask Rubina Diliak to leave

Rubina told Salman that she didn’t know she would be reprimanded for her point of view to which Salman replied that he is talking with respect.

Published

on

Bigg Boss 14 Team

Mumbai, Oct 18 : Irked by the attitude of actress Rubina Diliak, superstar Salman Khan will be seen asking her to leave the house in an upcoming episode.

In the promo, it is seen that the contestants are given a task to perform by Bigg Boss, which Rubina refuses to participate, saying it is against her self-respect.

“Main iss prakriya ka part nahi hoon. I am not a bin of garbage. Ab hamare ghar ke mukhya bol rahe hai ki tumhaare dimaag mein kachra hai. Mujhe uss cheez se problem hai. (I am not a part of this task. I am not a bin of garbage. Now the head of the house is saying that you have garbage in your brain. I have a problem with that),” she is seen saying in the clip.

Later, Salman is seen reprimanding Rubina in the weekend episode.

“Rubina aapka point unacceptable hai. Bigg Boss ke rules se aapko aapatti hai. (Rubina, your point is unacceptable. You have problems with Bigg Boss rules),” Salman said, and asked her what is she doing on the show when she doesn’t want to participate in the task.

When Rubina asked if she can put her across her point, he said that she is wrong. Then, Rubina said that she found it insulting, to which Salman said, “Apmaan toh abhi tak hua he nahi tha. (Noone insulted anyone)”

Rubina told Salman that she didn’t know she would be reprimanded for her point of view to which Salman replied that he is talking with respect.

“Yeh galat hai aur yehi aapko bhaari padne wala hai. (You are wrong, and it will work against you),” he said.

In the preview, he is also seen asking her to pack her bags and leave. It will be interesting to see if Rubina leaves the house, or the matter gets sorted.

Continue Reading

Entertainment

Nora Fatehi’s weekend mood: ‘Wanna dance and love and dance again’

Dancer-actress Nora Fatehi, in her latest social media post, has shared what she wants to do.

Published

on

By

Nora Fatehi

Mumbai: In a new Instagram post, Nora shared a stunning picture. In the image, She looks gorgeous in a latex corset and harem pants. She completed her look with bright red hair, minimal make-up and ankle length peep-toe shoes.

“I wanna dance and love and dance again,” Nora wrote alongside the image, which currently has 507k likes on the photo-sharing website.

Recently, Nora had borrowed from a song by Meghan Thee Stallion to describe herself. She took to Instagram and posted a picture dressed in a gold blazer and skirt. For the caption, she borrowed lines from Meghan Thee Stallion’s song “Savage”.

Up next for Nora is the Ajay Devgn-starrer “Bhuj: The Pride Of India”. The film tells the tale of Indian Air Force pilot Vijay Karnik.

The period drama looks back at the story of 300 women of Madhapar village in Gujarat’s Kutch district, who played a pivotal role in helping India win the 1971 Indo-Pak war. The women came together to rebuild and repair the only runway in Bhuj, which was crucial for the war.

Continue Reading

Fashion

Young adults become quite rational while making sexual choices

Nearly all participants in the study made consistently rational choices, as defined by established models of psychological behaviour.

Published

on

By

sexual desires

New York, Oct 17 : Contrary to how they are sometimes portrayed in the media, young adults tend to make highly rational decisions when it comes to selecting potential romantic partners.

Young adults appear to consider both the risks and benefits of their sexual behaviour in a highly consistent and thoughtful manner, said the study published in the journal Psychological Science.

“There is a tendency to view sexual decision making in young adults as a highly variable and somewhat random process, more influenced by hormones or impulsivity than rational processes,” said lead author of the study Laura Hatz, a doctoral candidate at the University of Missouri in the US.

“Our study suggests, however, that young adults are highly consistent in their choices, balancing potential partners’ level of attractiveness against the potential risk for sexually transmitted infection.”

The research involved presenting 257 participants with hypothetical “sexual gambles” in which a photo of a potential partner’s face was shown alongside an associated, though purely hypothetical, risk of contracting a sexually transmitted infection.

Nearly all participants in the study made consistently rational choices, as defined by established models of psychological behaviour.

Prior research has shown that, in general, individuals tend to use what are known as heuristic decision strategies — cognitive shortcuts that may ignore some information — to make choices in life.

Hatz and her colleagues found that even individuals who could be identified as classic heuristic decision makers for monetary-based choices became rational decision makers when similar choices were framed as sexual choices.

Continue Reading
Advertisement

Most Popular

Corona Virus (COVID-19) Live Data

COVID-19 affects different people in different ways. Most infected people will develop mild to moderate illness and recover without hospitalization.