New Delhi, Jan : Micro-blogging website Twitter on Friday announced that people can catch filmfare moments at the 62nd Jio Filmfare Awards 2017 on Twitter’s Periscope 360.
They can also interact and share special moments with celebrities at the red carpet via Twitter Video and Twitter Mirror.
“We will showcase exciting content from the awards so that they can get a real-time insider’s view and experience being a part of the event,” said Viral Jani, Head of Entertainment Partnerships, Twitter India, in a statement.
Twitter will also launch custom emoji and four stickers for the event that will take place in Mumbai on January 14.
Any Viewsers can tweet using tags like #JioFilmfareAward or #JioFilmfareAward2017 #Filmfare or #FilmfareAward to use special Filmfare emoji will appear next to the hastag in the Tweet.
One day to go for the #JioFilmfareAwards & the iconic black lady gets its own emoji.
Use the hashtag & join the conversation.
— Filmfare (@filmfare) January 13, 2017
Bollywood fans can interact, join and engage the conversation around the Jio Filmfare Awards with the custom emoji as the show Starts from Friday till February 13.
“We are thrilled to join forces with Twitter to create exclusive content ahead of the 62nd Jio Filmfare Awards 2017 for a worldwide audience,” said Deepak Lamba, CEO, Worldwide Media that owns Filmfare.