New York, May 17: Facebook will reimburse advertisers after the company found and fixed a bug which created problem on video carousel ads as link clicks.
The bug affected video carousel ad unit at the time advertiser chose to bid on link clicks who were on smartphone web browsers.
“In these cases, instead of being billed only for link clicks (clicks to an advertiser’s selected destination), these advertisers were incorrectly billed when people clicked on the videos in the carousel to enlarge and watch them. Advertisers will receive a full credit for the charges they incurred for these misattributed clicks,” Facebokook said in a blog post on Wednesday.
Most of the consumers use Facebook through the app on their phones and mobile web browser ad impressions.The billing was 0.04 per cent of ads impressions.
“Regardless of how many impressions were affected, we take all bugs seriously and apologize for any inconvenience this has caused,” the blog post added.