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BlackBerry leader of Magic Quadrant market

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New Delhi, June 15 : Canadian smartphone maker BlackBerry has been named a leader in the “Magic Quadrant for Enterprise Mobility Management” (EMM) Suites, research and advisory firm Gartner announced on Wednesday.

The “Magic Quadrant” market research report aims to provide a qualitative analysis into a market and its direction, maturity and participants.

“We believe our positioning in the ‘Magic Quadrant for Enterprise Mobility Management Suites’ is proof that we are delivering on our enterprise roadmap and providing the most complete EMM solution on the market,” said Billy Ho, Executive Vice President, Enterprise Products, BlackBerry, in a statement.

“Our leading productivity apps combined with our enterprise-level mobile security provides organizations the ability to optimise their mobile journey while protecting both corporate and private data across multiple endpoints,” he added.

The new “Good Secure” EMM Suites from BlackBerry provide simple and flexible options for customers to deploy security across devices, apps, content and data.

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Realme to produce Smart TVs in India post-lockdown, flagship TVs soon

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New Delhi, May 25 (IANS) Chinese smartphone brand Realme which is locally manufacturing every single smartphone that is being sold in India will begin production of its newly-launched Smart TVs in the country once the lockdown is over and situation stabilizes, Madhav Sheth, Vice President, realme and CEO, Realme India said on Monday.

The company will also launch flagship-level TVs soon, along with accessories like soundbar, in the India market.

Currently, Realme is all prepared to start surface-mount technology (SMT) production in India for its affordable smart TVs. Realme, said Sheth, is investing on a complete production line from basic components to panel assembling and SMT.

“For realme smartphones, we started our SMT assembling lines from day one and even invested Rs 300 crore towards eight new SMT lines during last Diwali season to meet the surge of consumer demands,” Sheth told IANS.

“Our commitment for Realme Smart TV will be the same. This is our commitment to bring more production to India and contribute more to our nation’s economic growth post lockdown,” Sheth added.

Taking on the market leader Xiaomi, the Chinese smartphone brand Realme finally forayed into the tech-lifestyle segment with bringing its first-ever Smart TV, starting from just Rs 12,999, and Smart Watch to the Indian market.

“We don’t consider only one brand to be our competition. Rvery brand will be our competition that offers TVs in 32-inch and 43-inch category,” said Sheth, adding that Realme Smart TVs will become the benchmark for TVs in the category with infisty-leading features and specifications

Realme is looking forward to sell 8-10 million of its AIoT products in India this year that includes TV, audio accessories and wearables.

To attain the goal, it is expanding its distribution channels to tier-4 and tier-5 towns, aiming to have 400-plus distributors onboard to cover 35,000 plus mobile stores and more exclusive service centres.

The smartphone maker is also working towards strengthening its localisation strategies.

“Realme will make all efforts to become the most popular tech lifestyle brand in India. We aims to launch multiple AIoT products in 2020 around your ‘Personal, Home, and Travel’ experience,” said Sheth.

The company had a great start with realme Buds Air that was the second best-selling TWS in 2019.

“We have sold more than one million wireless headphones so far. Even as lock-down has impacted sales in Q2, we are pushing our limits to maintain growth because the market demand for smartphones is massive,” Sheth noted.

(Md Waquar Haider can be reached at [email protected])

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Motorola Razr 2 to launch in September: Top executive

The smartphone maker launched its flagship Moto Razr back in March in India at Rs 1,24,999 for the sole 6GB RAM + 128GB storage variant.

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New Delhi, May 23 : Lenovo-owned smartphone brand Motorola is planning to launch second generation of its foldable flagship Moto Razr in September this year.

Thibault Dousson, South Africa general manager of Lenovo, the parent company of Motorola, said during a podcast that a new generation foldable phone is coming later this year.

Dousson said: “There’s a new iteration of the Razr coming up. There is one in September, I think, coming up”.

According to media reports, Motorola is aware of the problems in the first Razr smartphone, and is working hard to improve the Motorola Razr 2.

The smartphone maker launched its flagship Moto Razr back in March in India at Rs 1,24,999 for the sole 6GB RAM + 128GB storage variant.

The phone features a 2.7-inch OLED ‘Quick View’ interactive display on the outside of the device will keep you connected.

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Pandemic has contributed lot more towards Esports industry: Atin Suri

“PUBG has already become extremely popular in today’s times. Not only brands but individuals are also seeking the famous ‘chicken dinner’,” Suri said.

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New Delhi, May 22 : The real world is currently suffering from the might of an invisible enemy, so much so, that it has forced people to remain confined within the safety of their four walls. Gaming industry is thriving under such unprecedented times as virtual world is helping people escape from the harsh realities they are facing in daily life.

“When Esports events came to India, the industry had already recognised immense potential in the gaming enthusiasts of the country. The popularity of the industry rose over night and now there are millions of fans in the country,” Atin Suri, founder, Esports Experiential, told IANS.

“The pandemic has no doubt contributed a lot more towards the Esports industry. Earlier, Esports was conceived as a youth oriented means to entertainment.

“With the rise in the number of gamers, we are looking at a noticeable change in the age bracket. Enthusiasts are as young as 8 years old and there is no upper limit on the age,” he added.

Digitisation of the country has also helped in increasing the number of gamers. The number of smartphones in India has gone up exponentially and that has aided in bringing more eyeballs in the last few years.

Also, the gaming industry was once considered to be rather niche considering the prices of the consoles. This isn’t the case these days as according to Suri, internet phones have changed the game altogether.

“In the last couple of years, the country has seen a wave of digitisation. With internet being more accessible and affordable to all citizens, a large population of the country owns smartphones and use the internet for multiple purposes,” Suri said.

“The smart phones have become the most popular console for the gaming enthusiasts. Earlier, gaming boxes were very expensive and only for the privileged ones. But now, online gaming is available on multiple devices and in many forms.

“Unlike on-ground sports, gamers have the privilege of gaming from any location and at any time. Gaming is also a great stress buster for the urban youth and hence is known to be more popular in the young working class and college going students,” he added.

The one online game that has really caught the imagination of everyone in India is PUBG Mobile. Gamers from around the world are logging in through mobile for that elusive ‘chicken dinner’. The multiplayer battle royal game, according to Suri, is changing the Indian gaming market for the good because of its sheer popularity among the masses.

“PUBG has already become extremely popular in today’s times. Not only brands but individuals are also seeking the famous ‘chicken dinner’,” Suri said.

“Infact, our H’ble Prime Minister has also mentioned it as part of one of his conversations to a mother that went viral over the internet. Social media has chicken dinner as one of the most popular hashtags.

“The Indian market is already influenced by the sport and a lot of brands are now repositioning their products, from selfie phones to gaming phones. Brands have started actively adding features that contribute to the ease of gaming and to create a better and smoother user experience,” he added.

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