Los Angeles, Aug 4: Singer Beyonce Knowles is launching a new lifestyle website, earlier to this she bring out daughter Blue Ivy’s beauty line.
The 35 year old singer wants to work on her website to compete with her friend and actress Gwyneth Paltrow’s GOOP.
“Beyonce wants to turn motherhood, home furnishing, fashion and her unique swagger into an online brand,” a source told Life & Style magazine.
“Bey (Beyonce) wants her site to offer more affordable products aimed at a more hip and urban clientele. She’s very business-savvy. She wants consumers to choose her website over GOOP,” the source added.