New Delhi, April 26 : A collection named Archive by Alexa, in which English model and television presenter Alexa Chung has brought her fashion sense to the house of Marks & Spencer by reimagining pieces from the British fashion brand’s archive, will be launched in India on Thursday.
The collection, which will trace the history of the brand and narrate it with the help of clothes, will debut in stores in India on Thursday, read a statement.
This project is the first of the M&S & … series, under which a sequence of exclusive collections in collaboration with designers, brands and fashion icons will be made.
The 31-piece womenswear collection has been carefully curated and handpicked by Chung and the brand’s design team.
With modern fabrications and a myriad colour palette, the contemporary collection will define heritage sensibility.