New Delhi, August 3: Bollywood Khiladi Akshay Kumar to be the ambassador of Ayurvedic personal care brand of HUL named AYUSH.
The actor believes Ayurveda helps to answer the most of modern lifestyle problems.
Hindustan Unilever Ltd has signed Akshay Kumar for the launch of an exclusive range of Ayurvedic personal care products.
“Ayurveda has been an integral part of our culture for years. I personally believe that it answers most of the modern lifestyle problems, which is found in simple natural remedies that have always been a part of our roots,” Akshay said.
Akshay explained about the advertisements he has done – “I always look forward to new experiences, and this shoot was definitely a memorable one. What better way to connect with audiences than in a language that embodies our rich culture just like Ayurveda.”
Akshay is seen chanting verses in Sanskrit and referring to a “granth” in the video.
The products will be available from August except eastern and western states where it will be launch in September.
“Akshay Kumar is the perfect choice for our brand as there is a genuine synergy between our philosophy and his belief in the power of Ayurveda,” said by Sandeep Kohli, Executive Director and Vice President Personal Care, HUL.